Get your Shopify store ready for BFCM

Four things holiday shoppers depend on: gift searches your products fit, with real monthly searches and your Google position; who is #1 when shoppers search your name plus Black Friday, and whether your sale terms are clear; your returns, shipping and delivery details; and what AI shopping assistants tell shoppers about them. Every problem comes with the evidence and a prompt to fix it.

A useful gift guide answers a specific shopping question with real products, reasons to choose them, prices and practical gift details. That gives shoppers and AI search tools a page they can understand and link to. The audit only suggests guides for searches shoppers really make; it does not predict when an assistant will recommend them.

The free audit only reads public information. You can copy a page brief into Fudge to make the changes, then review them before publishing. Paid Fudge features require a Fudge plan.

Yes. AI shopping assistants can ask your Shopify store questions directly. The audit asks the same questions about returns, shipping, delivery and your sale, then checks the answers against your published pages and policies.

Each of the four parts scores the share of its checks you pass, and your BFCM score is their average. Anything still to fix keeps it below 100. Checks we couldn’t complete are left out of the score, and the report says why.

Yes. The report focuses on specific pages and small corrections to existing content. You can reuse your current templates and product facts, clarify an offer or improve a gift guide without redesigning your store. Search and AI discovery can take longer than the change itself.