Turn more visitors into buyers. Fudge finds what stops them.

Fudge reads your analytics and your pages, spots where shoppers drop off, and prepares fixes as drafts in your theme. Then it compares conversion rate and purchases before and after each change.

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Conversion Nordhem Living

Ad visitors who buy, last 28 days 2.4% up from 1.5%

Landing page for the Oslo sofa ad Live
Sofa finder quiz Ready for review
Email signup popup Up next

Nordhem Living Nothing goes live until you approve it

Used by 3,100+ Shopify stores, from solo founders to teams at established brands

Rated 4.9 on the Shopify App Store

Vetain

Clare V.

Select Cards

Christy Dawn

Baukjen

Porter Road

Fixes ranked by where shoppers drop off

Before

Ad traffic lands on the homepage, product pages haven’t changed in a year, and nobody knows which fix to try first.

Ideas to try Results: unknown

Landing page for the Meta ad Reviews above the fold Sticky add to cart Delivery info on product pages Product finder quiz Faster mobile pages Trust badges by add to cart Clearer size guide Exit popup

With Fudge

Fixes ordered by how many shoppers each page loses, each built as a draft and compared before and after it goes live.

This month in Fudge Purchases tracked

1 Landing page for the Oslo sofa ad Live · 2.4% of visitors buy
2 Reviews moved above the fold Live
3 Sofa finder quiz Ready for review
4 Sticky add to cart on mobile Drafting

What Fudge keeps an eye on

Your Shopify orders and Google Analytics show where shoppers leave. Fudge then checks those pages for likely reasons and suggests what to try.

Where shoppers leave

Pages with high drop-off, broken down by device and traffic source.

Ad traffic

Campaigns sending people to pages that don’t match what the ad promised.

Product pages

Missing details, hidden reviews, unclear delivery times and weak photos.

Mobile

Slow pages, small buttons and layouts that break on small screens.

Trust

Returns, guarantees and reviews that shoppers look for before they buy.

Undecided shoppers

Big ranges where people can’t tell which product is right for them.

What Fudge builds for it

Everything starts as a draft in your theme.

Landing pages Pages that match each ad and campaign. Quizzes Product finders for shoppers who can’t decide. Popups & forms Offers and sign-up forms for visitors who aren’t ready to buy yet. Storefront Product page, cart and mobile fixes across your theme.

Things you can ask Fudge for

Each example comes with the prompt a merchant would type.

run a 140-point CRO audit “Run a CRO audit. Prioritized fixes ranked by impact.” See the example add a sticky mobile add-to-cart bar “Add a sticky add-to-cart bar on mobile when users scroll past the hero. Product image, name, price, variant picker.” See the example add a trust badges & guarantees row “Add a trust row right below the Add to cart button on every product page. 4 items: 30-day guarantee, Free shipping over $50, Secure checkout, Made in California. Inline icons, tight spacing.” See the example restructure your product page flow “Reorder the product page: buy box first, then urgency, trust badges, video, reviews, specs, FAQ last. Keep all content, just rearrange.” See the example run a mobile UX audit “Run a mobile UX audit. Prioritize fixes by impact on mobile conversion.” See the example add a reviews carousel with photos “Add a photo reviews carousel between the buy box and FAQ. Auto-scroll, pause on hover.” See the example

How Fudge measures it

Fudge compares each page before and after a change, and shows the dates and data behind every result. These are observed changes, not controlled tests.

What’s measured Source

Conversion rate by page and device Google Analytics
Purchases and revenue after each change Shopify
Share of ad visitors who buy Google Analytics
Add-to-cart rate Google Analytics

What merchants say

Hyperli

South Africa · 13 days using Fudge

Caddie Wheel

Canada · 7 days using Fudge

Read the customer stories

Questions we often get

Have your own questions?

What is conversion rate optimization?

Finding the reasons visitors don’t buy, and fixing them: pages that match your ads, clearer product pages, faster mobile pages and more trust. Fudge does the finding, the building and the measuring.

How do I know a change worked?

Fudge compares conversion rate and purchases before and after each change, on the pages it touched, and shows the dates and data behind the result.

How does Fudge decide which fix comes first?

It weighs how many shoppers a page reaches, how far its numbers fall behind your other pages, and how much work the fix takes. Each suggestion shows that reasoning, so your team can change the order.

Does Fudge run A/B tests?

Fudge measures before and after each change. If you use an A/B testing tool, Fudge can build the variants for it.

What if my store doesn’t get much traffic?

Before-and-after numbers need enough visits to mean something. On quieter pages, Fudge waits longer before reporting a result and tells you when there isn’t enough data yet. If two changes go live on the same page at once, it shows both next to the result.

What do I need to connect?

Fudge reads your Shopify orders and products from the start. Connect Google Analytics to see where shoppers come from and where they leave.

Will it change my live store?

Only when you approve. Every change starts as a draft in your theme, and you can roll it back from its history.

We work with a CRO agency. Is Fudge for us?

Yes. Fudge can build what your agency recommends, and many agencies use Fudge for their clients.

Guides and articles

Keep improving your store, without doing it all yourself

In your trial, see the opportunities Fudge finds in your store, and review its first drafts with your team.

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5-day free trial · No credit card needed · Help from our team on every plan