Fudge suggests and implements high-impact layout, messaging, and CTA tweaks in minutes.
Start a free trialTurn underperforming PDPs into high-converting sales pages with tailored layouts and high-impact elements.
Start a free trialAdd the reassurance shoppers look for right when they hesitate.
Start a free trialShip seasonal and promo updates fast. BFCM, launches, gifting, limited drops - without waiting on a dev cycle.
Start a free trialFudge helps you add helpful sections (FAQs, guides, comparisons) that support both SEO and conversions.
Start a free trialShopify's built-in theme editor is great for tweaking what your theme already has. Fudge is for the changes it can't make.
| Shopify theme editor | Fudge | |
|---|---|---|
| What you can change | The sections and settings your theme ships with | Anything in your theme - Fudge writes new code |
| New sections and layouts | Only from the theme library | Generated on demand as native Liquid |
| How you make changes | Click through settings panels | Describe the change in plain English |
| Copy and content | Edited by hand, section by section | AI-drafted from your brand - you approve |
| Before it goes live | You edit the live theme unless you duplicate it first | Always drafts first - publish when you approve |
Keep using the theme editor for quick setting tweaks. When the change needs a new section, new copy, or new code - that's Fudge.
Comparing tools instead? See the best Shopify page buildersFor how products are presented and sold on your storefront, Fudge. It reads your theme and your product catalogue, then edits product page layouts, descriptions, comparison tables, and trust sections as native theme code - with a draft and preview before anything goes live. Shopify's own Sidekick handles product data edits inside the admin; Fudge handles the storefront your customers actually see.
How to customise your Shopify product page layout — add sections, rearrange blocks, and build alternate templates for specific products.
Learn how to add trust badges to your Shopify cart and checkout — using Theme Editor blocks, the Checkout Editor, and custom implementations.
Speed up your Shopify store with image compression, lazy loading, app cleanup, and render-blocking script fixes. Covers the biggest wins first.
Learn how to add countdown timers, urgency bars, trust badges, and sticky CTAs to Shopify — and track their impact on conversions.
Lazy load images in Shopify the right way. How to check if your theme already does it, add it manually with `loading="lazy"`, and why your hero image should always load eagerly.
Three ways to edit your Shopify theme in 2026 — the built-in Theme Editor, direct code editing, and AI tools that make changes without code.
Featured
Shopify AI Toolkit can give AI coding agents access to your store's APIs. What it does, what it can't, and where merchants need oversight.
