Shopify blog posts that bring in buyers.

Fudge plans articles around what your shoppers search for, writes them in your brand voice, links them to the right products and drafts them in your Shopify blog. You review and publish, and see search clicks, visits and purchases for each article.

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Write a buying guide on how to choose a sofa fabric. Link to our linen and velvet sofas.

Done. The guide is a draft in your blog, with links to six sofas.

Preview Nordhem Living

Draft in your blog

How to choose a sofa fabric

For “sofa fabric guide”, about 1,900 searches a month

Linen, velvet or performance fabric?

Linen breathes in summer and softens with every wash, but it creases, which is part of its charm on the Oslo sofa. Velvet feels warmer and holds color more richly, and the tight cotton weave on the Bergen sofa copes with daily use. Sharing the sofa with a dog? Choose a performance fabric that wipes clean.

2. What lasts with pets and children
3. How to test a swatch at home

Linked products Oslo sofa, linenBergen sofa, velvet

Facts from your product data and fabric supplier sheets

Used by 3,100+ Shopify stores, from solo founders to teams at established brands

Rated 4.9 on the Shopify App Store

Instead of another blog writer

Articles that earn their place in your blog.

Planned around real searches

Every article starts from something shoppers search for, not a guess.

In your voice, linked to your products

Fudge learns your voice from your existing pages and posts, and your edits to its drafts teach it what to change. Each article links to the products it mentions.

Kept up to date

Fudge refreshes articles that start losing traffic and merges ones that compete.

Articles you can ask for

Each example comes with the prompt a merchant would type.

write a fair-and-frank comparison article “Write a comparison article: "Hyaluronic acid serum vs. squalane oil — which is right for you?" Cover what each does, who each is for, when to use one over the other, and recommend our products for each scenario.” See the example write a listicle article “Write a listicle: "10 morning skincare habits that actually work, ranked". Number them, explain each in 2-3 paragraphs, link to our products where relevant, and finish with a "which one to start with" summary.” See the example write an ingredient deep-dive article “Write an ingredient deep-dive on hyaluronic acid: what it is, how it works, evidence behind it, who it's for, who should avoid it, what concentration to look for, and which of our products contain it.” See the example write a behind-the-scenes story “Write a behind-the-scenes article: "How we source our linen — from farm to thread". Include the farms, the process, the people, the trade-offs we make, and what it costs us. Honest tone, no glossiness.” See the example publish a customer review roundup “Write a review roundup. Group our top reviews by theme with brief intros. Include photos where available.” See the example build a care guide page “Build a care guide at /pages/care-guide for our linen products: how to wash, how to dry, how to store, how to remove stains, and how to extend the life of the fabric. Include images, FAQ, and links back to the relevant collections.” See the example

It doesn’t stop at publish

Fudge tracks every article in Search Console and Google Analytics, and plans a refresh when traffic slips.

What Fudge tracks

Search clicks and rankings for each article
Visits and purchases from each article
Articles that are losing traffic

Helps with SEO AI discovery

Fudge suggests Nordhem Living

“Linen care” has lost 30% of its search clicks since March. Refresh it, and merge two older posts into it.

Ready for review

Questions we often get

Have your own questions?

Will the articles sound like AI?

Fudge writes from your brand voice and your product facts, and every article is a draft your team can edit before it’s published.

Where do the facts come from?

From your product data, your existing pages and any notes, interviews or sources you give Fudge. Each draft lists the sources behind its claims. For topics like ingredients or health, your team checks the facts before publishing, as with any article.

How many articles does Fudge write?

You choose the pace, from one article a month to several a week, planned up to three months ahead. How many you can run depends on your plan.

Can it update my old posts?

Yes. Fudge finds posts that are losing traffic or out of date, and drafts updates for you to review.

Does it publish without me?

No. Articles stay as drafts in your blog until someone on your team publishes them.

Guides and articles

Keep improving your store, without doing it all yourself

In your trial, see the opportunities Fudge finds in your store, and review its first drafts with your team.

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5-day free trial · No credit card needed · Help from our team on every plan