The Shopify store builder
that does the work.

Describe your store. Fudge designs and builds it in your Shopify theme. You review and publish.

Try for free
Shopify App Store

$25/month while you get started · 7-day free trial

Rated 4.9
on the Shopify App Store
Alma Ceramics
ShopAboutFAQContact
Shop the collection
New inBest sellersGifts
$48
$32
$64
$26
Brand
Aa
Pages
Collections
Products
Ready to publish

From idea to live store, step by step

1

Tell Fudge what you are starting

One message is enough. Fudge plans the whole store from it.

I want to start a ceramics brand called Alma.
Plan for Alma:
  • Brand and visual direction
  • Homepage design
  • Product pages
  • Navigation and essentials
2

It designs your brand

Fudge chooses colors, type, and a direction that fits what you sell. It does not start from a theme preset.

Alma Ceramics
Warm · handmade · modern
Aa Aa
3

Fudge builds your homepage

It writes real theme code for sections built around your products and copy.

Alma Ceramics ShopAboutFAQContact
Shop the collection
4

Fudge writes your product descriptions and store pages

Product descriptions, collections, and the essentials every store needs.

Speckled stoneware mug
$32
About FAQ Shipping & returns Contact
5

Ask for changes in plain English

Fudge edits, you approve. Nothing goes live without you.

Make it feel warmer.
Shop the collection
Done. Colors and type updated
6

Publish when you are proud of it

Everything lives in a draft theme until you hit publish.

alma-ceramics.com Live
Publish
7

Keep growing with Fudge

After launch, Fudge can improve product pages, build campaigns, add new collections, and more.

Alma Ceramics Ready for what comes next
Campaign page launched
Product page improved
New collection added

Free AI Shopify store builder

See three designs for your store, free.

Get a name, logo, palette, typography, and three homepage designs in about five minutes. Bring the finished brand kit into Fudge later.

Open the free store builder

The Launch plan

$25/month

A special offer for stores making under $2,000 in the previous 30 days.

Start your free trial

7 days free

Build and preview your entire store before you pay anything.

Monthly after the trial

Then $25 per month. It renews monthly until you cancel or switch plans.

2× usage to start

Start with twice the regular monthly usage, shared across your trial and first paid month, so you have room to build the complete store.

Move up as you grow

Once your store passes $2,000 over 30 days, move to Basic or higher.

Why Shopify merchants love Fudge

4.9 rating
on Shopify App Store
I built a page and it came out looking fantastic. The design felt professional and well thought out. Support was immediate and helpful.
Adam Young
Adam Young
Founder, ROWDY Bags
Founder, ROWDY Bags logo
Fudge has been a game changer. It has allowed us to save time and money while releasing higher quality. I feel badly for the web development industry.
Garrett Purdue
Garrett Purdue
Founder, Naternal
Founder, Naternal logo
I am absolutely loving it and having lots of fun designing my landing pages. If you have not seen anything decent this will surely impress you.
Swasti Kumar
Swasti Kumar
Founder, TheWishCrate
Founder, TheWishCrate logo
Became an instant favourite with our team as we saw double digit improvements almost straight away.
Wayne Gosling
Wayne Gosling
Founder, Hyperli
Founder, Hyperli logo
Fudge has completely changed how I edit our store. The landing pages are a game changer. Customer support is invaluable and fast.
René Hoffmann
René Hoffmann
Founder, Avenwood
Founder, Avenwood logo
This tool will replace page builders. Since it's built into Shopify and everything starts as a draft, there's no risk. Highly recommend.
Tanaka Mutakwa
Tanaka Mutakwa
Founder, NoDaysOff
Founder, NoDaysOff logo
This is opening new doors for me. Building better designs, quicker than with my previous page builder.
Kyle Cannon
Kyle Cannon
Marketing Manager
Marketing Manager logo
Fudge is an expert consultant and developer all-in-one. Zero set-up, building custom landing pages in minutes.
Ashdon Putters
United States
United States logo
We save several thousand euros per month, no joke. Our development costs are massively reduced. Highly recommend.
Fabio Lehnert
Fabio Lehnert
Founder, Hunderunde
Founder, Hunderunde logo
Revolutionized our workflow with Shopify! Very intuitive, and customer service is super solution-oriented.
Laura Knüfermann
Laura Knüfermann
Director, Glowkitchen
Director, Glowkitchen logo
Landing pages are accurate and well-built. Recommend it for merchants looking to improve conversion rates from their ads.
Caddie Wheel
Canada
Canada logo
This AI tool is a game changer. It analyses your website and meta ads to create landing pages that actually make sense.
Saul Kropman
Saul Kropman
eCommerce Growth Advisor
I built a page and it came out looking fantastic. The design felt professional and well thought out. Support was immediate and helpful.
Adam Young
Adam Young
Founder, ROWDY Bags
Founder, ROWDY Bags logo
Fudge has been a game changer. It has allowed us to save time and money while releasing higher quality. I feel badly for the web development industry.
Garrett Purdue
Garrett Purdue
Founder, Naternal
Founder, Naternal logo
I am absolutely loving it and having lots of fun designing my landing pages. If you have not seen anything decent this will surely impress you.
Swasti Kumar
Swasti Kumar
Founder, TheWishCrate
Founder, TheWishCrate logo
Became an instant favourite with our team as we saw double digit improvements almost straight away.
Wayne Gosling
Wayne Gosling
Founder, Hyperli
Founder, Hyperli logo
Fudge has completely changed how I edit our store. The landing pages are a game changer. Customer support is invaluable and fast.
René Hoffmann
René Hoffmann
Founder, Avenwood
Founder, Avenwood logo
This tool will replace page builders. Since it's built into Shopify and everything starts as a draft, there's no risk. Highly recommend.
Tanaka Mutakwa
Tanaka Mutakwa
Founder, NoDaysOff
Founder, NoDaysOff logo
This is opening new doors for me. Building better designs, quicker than with my previous page builder.
Kyle Cannon
Kyle Cannon
Marketing Manager
Marketing Manager logo
Fudge is an expert consultant and developer all-in-one. Zero set-up, building custom landing pages in minutes.
Ashdon Putters
United States
United States logo
We save several thousand euros per month, no joke. Our development costs are massively reduced. Highly recommend.
Fabio Lehnert
Fabio Lehnert
Founder, Hunderunde
Founder, Hunderunde logo
Revolutionized our workflow with Shopify! Very intuitive, and customer service is super solution-oriented.
Laura Knüfermann
Laura Knüfermann
Director, Glowkitchen
Director, Glowkitchen logo
Landing pages are accurate and well-built. Recommend it for merchants looking to improve conversion rates from their ads.
Caddie Wheel
Canada
Canada logo
This AI tool is a game changer. It analyses your website and meta ads to create landing pages that actually make sense.
Saul Kropman
Saul Kropman
eCommerce Growth Advisor
I built a page and it came out looking fantastic. The design felt professional and well thought out. Support was immediate and helpful.
Adam Young
Adam Young
Founder, ROWDY Bags
Founder, ROWDY Bags logo
Fudge has been a game changer. It has allowed us to save time and money while releasing higher quality. I feel badly for the web development industry.
Garrett Purdue
Garrett Purdue
Founder, Naternal
Founder, Naternal logo
I am absolutely loving it and having lots of fun designing my landing pages. If you have not seen anything decent this will surely impress you.
Swasti Kumar
Swasti Kumar
Founder, TheWishCrate
Founder, TheWishCrate logo
Became an instant favourite with our team as we saw double digit improvements almost straight away.
Wayne Gosling
Wayne Gosling
Founder, Hyperli
Founder, Hyperli logo
Fudge has completely changed how I edit our store. The landing pages are a game changer. Customer support is invaluable and fast.
René Hoffmann
René Hoffmann
Founder, Avenwood
Founder, Avenwood logo
This tool will replace page builders. Since it's built into Shopify and everything starts as a draft, there's no risk. Highly recommend.
Tanaka Mutakwa
Tanaka Mutakwa
Founder, NoDaysOff
Founder, NoDaysOff logo
This is opening new doors for me. Building better designs, quicker than with my previous page builder.
Kyle Cannon
Kyle Cannon
Marketing Manager
Marketing Manager logo
Fudge is an expert consultant and developer all-in-one. Zero set-up, building custom landing pages in minutes.
Ashdon Putters
United States
United States logo
We save several thousand euros per month, no joke. Our development costs are massively reduced. Highly recommend.
Fabio Lehnert
Fabio Lehnert
Founder, Hunderunde
Founder, Hunderunde logo
Revolutionized our workflow with Shopify! Very intuitive, and customer service is super solution-oriented.
Laura Knüfermann
Laura Knüfermann
Director, Glowkitchen
Director, Glowkitchen logo
Landing pages are accurate and well-built. Recommend it for merchants looking to improve conversion rates from their ads.
Caddie Wheel
Canada
Canada logo
This AI tool is a game changer. It analyses your website and meta ads to create landing pages that actually make sense.
Saul Kropman
Saul Kropman
eCommerce Growth Advisor
Start a free trial now

Store builder questions

Is Fudge a Shopify website builder?
Yes. It builds the store for you. Describe what you want in plain English and Fudge will design the store and write the native Shopify theme code for your homepage, product pages, collections, and navigation. It builds everything in a draft theme so you can review it before publishing.
How is this different from Shopify’s own AI store setup?
Shopify’s built-in AI helps you fill in and adjust a theme you have already chosen. Fudge designs the storefront itself: it picks the brand direction, then writes custom sections and layouts for your products instead of arranging preset blocks. The result is a store that does not look like the theme it started from.
How much does it cost to have a Shopify store built?
A freelancer or agency will normally quote a four-figure project to build a Shopify store. Fudge's Launch plan costs $25 a month while your store is getting off the ground, after a 7-day free trial. It keeps working on the store after launch.
Do I need to hire a Shopify designer?
You do not need a designer to get a store live. Fudge handles the work a designer would do at this stage: brand direction, homepage design, product and collection page layouts, and the copy around them. A designer is still worth hiring when you want a distinctive art-directed identity or custom photography. Everything Fudge writes is normal theme code that they can pick up and edit.
I don’t have a Shopify store yet. Can I still use Fudge?
Start by creating a Shopify store. Shopify has its own free trial. Then install Fudge from the Shopify App Store and it will turn your empty store into a designed one. If you only want to see the design, the free store builder works before you sign up for anything.
Will my store look like every other Shopify store?
No. Fudge writes custom theme code for your brand and products instead of using a template or page builder with preset blocks. Two stores built with Fudge do not come out looking the same.
What happens to my store if I stop using Fudge?
Everything Fudge publishes is native Shopify theme code that lives in your theme. It stays on your store and keeps working whether or not Fudge is installed.

Website builders vs Fudge

Is Fudge a Shopify website builder?

Yes. A website builder gives you a canvas and leaves you to design the site yourself, block by block. With Fudge, you describe the store and it does the design work. It writes the theme code for your homepage, product pages, collections, and navigation, then gives you everything to review before it goes live.

Fudge builds directly in Shopify. Its work is native Shopify theme code in your own theme, so you keep your store's speed, checkout, apps, and SEO. There is no separate page-builder runtime to remove later. If you uninstall Fudge, your store stays exactly as you published it.

A drag-and-drop builder is quick when you want to move blocks around yourself. Fudge is quicker when you want to finish the store. If you have never designed a storefront, describing what you sell is much quicker than designing one yourself. You still end up with something you would be happy to put your name on.

Designed around what you sell

Fudge chooses colors, typography, and layout for your products and brand. You do not have to redecorate a theme preset.

Native Shopify theme code

Liquid, CSS, and JavaScript in your own theme. Nothing is locked behind an app that has to keep running.

Every essential page included

Homepage, product and collection pages, navigation, and the supporting pages your store needs.

Describe your store. See it built.

Seven days free, then $25 a month while you are getting started.

Try for free
Shopify App Store