What’s new

Everything we ship, posted every couple of weeks.

  1. A new home for everything you're building

    Fudge's rebuilt home keeps your launch plan, active work, chats, drafts, and published pages together, with search across recent work.

  2. A launch plan for your Shopify store

    Fudge now turns a new or half-built Shopify store into a guided launch plan covering its brand, products, pages, navigation, and launch.

  3. Theme customisation, from palette to logo

    Choose a brand personality, colours, fonts, and logo in a live preview, then let Fudge apply the approved identity to your Shopify theme.

  4. Build and edit your Shopify catalog with AI

    Fudge can now create complete product catalogs, including variants, media and collections, and apply complex merchandising changes in bulk.

  5. Create Shopify metafields and metaobjects with AI

    Fudge now creates structured Shopify data for reusable FAQs, specifications, guides, and other content that stays in sync across your store.

  6. Shopify SEO and AI search optimization

    Fudge can audit and fix your catalog for Google and AI search, from product taxonomy and attributes to crawlable specifications and Shopify Knowledge Base FAQs.

  7. Fewer interruptions, a clearer review

    Fudge no longer keeps asking which pages a change should touch, and the review that replaces those prompts is clearer about where your edits land.

  8. More reliable builds, and more

    A fortnight of reliability work: builds fail less often, chats stall less, and opening Fudge is smoother.

  9. Next-step ideas, competitor ad research, and Fudge on your phone

    Fudge now suggests what to build next, its competitor ad research got a big upgrade, and chat works from your phone.

  10. Summer Batch ’26

    Fudge now works your whole store, keeps working after you close the tab, and everything it does is undoable.

    See what’s inside →

  11. Discounts & Offers

    Fudge now builds Shopify discounts: volume deals, bundles, buy-one-get-one and more, tested against simulated carts before you publish.

  12. Background runs, project Undo, and more

    Fudge keeps working after you close the tab and notifies you when it's done, and any earlier change can now be undone.

  13. Real-browser testing and speed audits

    Fudge now tests your pages in a real browser with recordings you can replay, and runs full site-speed and Core Web Vitals audits.

  14. Copy pages, a cleaner chat, and more

    Duplicate any page or draft as a starting point, a clearer chat with per-message actions, and a batch of fixes across the app.

  15. Project Rewind, product editing, and more

    Rewind a project to any earlier state, edit products and collections directly, and publish even when the live theme has changed underneath you.

  16. New pricing, message queueing, and more

    Simpler plans and billing, plus you can now send follow-up messages while Fudge is still working.

  17. Multi-language stores

    Fudge now edits stores that sell in more than one language, keeping every translation in step.

  18. Fudge can now work for longer

    Chats now survive dropped connections, and long builds keep going instead of dying partway through.

  19. Change History

    A new page listing every change Fudge has made to your store, with a detail view for each one.

  20. A redesigned home page

    Fudge opens to a rebuilt home page, and new merchants get a smoother first-run setup.

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Everything in these updates is live in Fudge today. Install it and ask for your first build.
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