Customer stories

What these stores built, and what it returned

A bundle builder that replaced a €4,000 agency quote. Double-digit conversion lifts within weeks. Navigation, schema and page-speed work a page builder could never reach.

4.9 rating
on the Shopify App Store
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What the playbooks return

Aggregated across every store running Fudge.

+23%
Average conversion lift
On pages a playbook rebuilt
640,000+
Pages and sections shipped
Built and published through Fudge
3,100+
Shopify stores
Running Fudge today
14,000+
Playbooks run
Conversion sprints, SEO programs, campaigns
4.9
App Store rating
Across 48 reviews

Brands running playbooks

From one-person brands to retailers with dozens of showrooms, on every Shopify plan.

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Three stores, three programs

Different sizes, different countries. Each one stopped briefing one-off builds and started running a program against their storefront.

Fietsenwinkel.be

One of the Benelux’s larger online bike specialists, with more than 50,000 bikes, parts and accessories in stock and next-few-days delivery across two countries.

Fietsenwinkel.be
Bicycles and cycling gear
Belgium and the Netherlands
Belgium and the Netherlands

A capable marketing team with no developer on hand. Ideas for the storefront kept stalling because every change meant a quote, a queue and a wait.

  • A non-technical team now ships storefront changes on its own
  • Layout and feature experiments run without a development queue
  • Ideas that were previously “too expensive to try” now get tested
Shopify App Store review
“We’ve been really impressed with Fudge. It allowed us to take our Shopify store to a much more professional level without needing any coding skills or developer support. Before Fudge, a lot of the ideas we had for improving our store felt difficult or expensive to implement. Now we can make changes ourselves, experiment with new layouts and features, and keep improving the customer experience without getting stuck on technical limitations.”
Fietsenwinkel.be · At time of review: 10 days using Fudge
Furniture Fair

A furniture retailer running a large catalogue online alongside its showrooms, with a marketing team that owns the storefront end to end.

Furniture Fair
Home furniture retail
United States
United States

A page builder that could produce pages but could not touch navigation styling, product page structure, schema or the dead code left behind by uninstalled apps.

  • Replaced a page builder and went well past what it could reach
  • SEO, schema and accessibility improvements across the storefront
  • Speed work: leftover app code removed, below-the-fold content lazy-loaded
Shopify App Store review
“This is opening new doors for me. I am building better looking page designs quicker than I was able to with my previous page builder app. I am able to enhance SEO, Schema, and Accessibility like never before. I am also using the app to redesign pieces of the website that I haven’t been able to do much with before, like the navigation menu styling and product page styling. I am also using the tool to make website speed enhancements like finding junk code left over from old Shopify apps.”
Furniture Fair · At time of review: 2 months using Fudge
Hunderunde

A German direct-to-consumer brand whose storefront roadmap used to run through an outside development agency.

Hunderunde
Dog gear and accessories
Germany
Germany

Agency quotes for storefront features that the team needed quickly — including four thousand euros for a bundle builder.

  • Several thousand euros a month in development spend removed
  • A €4,000 bundle builder quote replaced with two hours of work
  • Storefront features now ship in-house instead of through an agency
Shopify App Store review
“We have been using Fudge for several months now and, no joke, we save several thousand euros a month. Our development costs are massively reduced because we handle so much through Fudge. An agency wanted €4,000 for a bundle builder. I built that bundle builder myself in two hours. A very clear recommendation.”
Hunderunde · At time of review: 2 months using Fudge

How they actually use it

Merchants use Fudge to work out what to ship, build it safely against a live theme, bring their team in, and keep looping on the result. Every quote below is a verbatim public review on the Shopify App Store — German, Dutch and Swedish reviews are shown in English.

Know what to ship

Fudge reads the store first — products, reviews, ads, theme — so what comes back is a recommendation with reasons behind it, not a blank canvas.

Fudge creates high-converting landing pages backed by deep research about the campaign, product details and the audience. Custom sections like statistics, quizzes, comparisons, how-tos and before-and-afters, with a proven flow and effective CTAs. I am yet to come across a tool as complete as this one.
TheWishCrate
India · 13 days using Fudge
Fudge has given us the ability to replace many app widgets and app tools, with a result that is so much faster and more streamlined. The AI is outstanding at explaining how a widget works, with documentation I can build into an executive report to present in our leadership meetings.
CanineP4.com
United States · 15 days using Fudge
Great app that navigates Shopify’s Liquid complexities for you. I am a lightly technical solo founder building an entire D2C flow without any dev support, and really have no complaints. I am adding it onto every Shopify-based ecommerce flow I manage.
Mindset Migraine
United States · 19 days using Fudge
I built a landing page and it came out looking fantastic. All the features I asked for were included and worked smoothly. The design felt professional and well thought out. When I needed support, the response was immediate and really helpful.
ROWDY Bags
South Africa · 11 days using Fudge

Do it safely

Work lands as a draft against the live theme, and nothing is locked in. Uninstall Fudge and what it built keeps running, as if a developer had written it.

Fudge provides an expert e-commerce consultant and Shopify developer all in one. Zero set-up, and Fudge was building custom landing pages for my Facebook ads in minutes. It has full context of my store, so everything is on-brand. And there is no vendor lock-in — if I uninstall the app, all the pages keep working as if a developer had coded them.
Ashdon Golf
United States · 21 days using Fudge
Fudge is by far the best AI builder I have tried — and I have tested many well-known and lesser-known page builders. You simply explain what you want in a sentence, and the agent handles the task. Fudge does not leave unnecessary code and clutter in your theme if you decide to remove the app.
Mintårta
Sweden · 18 days using Fudge
This app works extremely well. The landing pages are very accurate and well put together. It is very easy to use as well. I would recommend it for merchants looking to improve conversion rates from their ads.
Caddie Wheel
Canada · 7 days using Fudge
Best app that I have on Shopify currently. It has allowed me to get rid of numerous design and upsell apps, saving me hundreds of dollars. Support is excellent as well. This is the app that I use on a daily basis and is a gamechanger.
MED-TAC International Corp.
United States · 6 months using Fudge
Fudge has been a game changer for us. It has allowed us to save time and money while releasing higher quality web assets. I feel badly for the web development industry.
Naternal
United States · 2 months using Fudge

Bring the team in

A shared channel with the people who build Fudge, and a storefront the whole team can change — not just whoever holds the theme access.

Great app for anyone with a small team looking for help refining and building new pages in Shopify. I looked at multiple others, and Fudge is the only one I found that you can talk to with limited dev knowledge and it produces great results.
The Hydroflyer
Canada · 15 days using Fudge
The support the guys give with this product is just amazing. They respond quickly if not instantly, and go above and beyond. It solved so many issues we could never do. Best. Ever.
Select Cards
Australia · 7 months using Fudge
We have been working with Fudge for about 40 days now and have to say we are amazed. This completely replaces the best Shopify agency we have worked with until now. We have yet to find a task that Fudge was not able to do.
Lieblinge Barfußschuhe
Germany · 2 months using Fudge
Fudge is incredible, for real. We and many of our brands are using it and it has made our speed of testing landing pages insane. Definitely can recommend this tool.
C-Ventures
Germany · 7 days using Fudge
What a remarkable development. Thanks to this app we genuinely no longer need an external IT person or programmer. Fantastic.
Kleinkantoor
Netherlands · 19 days using Fudge
Absolutely incredible. Fudge has been the most significant move in our small business to date. The power it has is unfounded. I will be a long-term subscriber.
Barefoot Brit Shop
United Kingdom · 20 days using Fudge

Keep looping

One page is a test, not a result. These merchants roll changes out, watch what the traffic does, and go again.

Became an instant favourite with our team as we saw double digit conversion improvements almost straight away. Easy to use, super responsive customer service too.
Hyperli
South Africa · 13 days using Fudge
Fudge saves significant time creating landing pages and is ideal for rolling out lots of pages and tracking traffic through them.
Nutribrands
South Africa · 4 months using Fudge
Fudge has completely changed the way I work with and edit our webshop. It allows us to make more sophisticated adjustments and iterate faster. The landing pages it creates are a game changer.
Avenwood
Switzerland · 3 months using Fudge
Fudge has significantly changed our entire workflow with Shopify — if not revolutionised it. It is very intuitive to use, and customer service is really fast and super solution-oriented. We built a bundle builder in the shop that works flawlessly.
Glowkitchen
Germany · 1 month using Fudge
Amazing app, it saves so much time creating landing pages. You just tell the AI what you want and it creates the landing page layout including images. Really surprised how well it works.
Pullup & Dip
Germany · 30 days using Fudge
Amazing app. This is saving us major dollars and time. The support for getting started is great. Highly recommend!
The Dainty Pear Co.
United States · 1 month using Fudge
Read every review on the Shopify App Store

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