Store name & logo
A name you chose, or one coined for you, with a logo to match.
Free AI Shopify store builder
Tell us what you want to sell. Fudge designs the name, logo, homepage, colors, and type, and hands you the whole brand kit.
- 01Store name & logo
- 02Three homepage designs
- 03Colors, type & imagery
In short
Two questions worth answering first.
- What is an AI Shopify store builder?
- An AI Shopify store builder turns a plain description of what you sell into a storefront, instead of asking you to pick a theme and fill it in. Fudge’s free builder does the design half: it names the store, draws a logo, sets the palette and typefaces, and designs three real homepage concepts around your products.
- What is a brand kit?
- A brand kit is the set of visual decisions a store reuses everywhere: the name, the logo, brand colors with defined roles, a heading and body typeface, and a documented art direction. It is what makes a homepage, a product page, and a social post look like the same shop.
How it works
From store idea to a designed storefront in one sitting.
No design skills, no mood-board homework. Describe the store you want to build and Fudge walks you through four short steps: you make the calls, it does the design work.
01
Describe your idea
Tell Fudge what you plan to sell and who it’s for, in a sentence or two. It asks a few quick follow-up questions, then helps you settle on a store name and logo.
02
Swipe designs you love
React to a curated lookbook of real storefront designs. Fudge learns your taste from what you like and skip. It never copies another brand, only the patterns you respond to.
03
Pick your favorite concept
Fudge designs three distinct homepage concepts for your store. Open each one full-screen and choose the strongest direction, or steer all three with one round of feedback.
04
Get your brand kit
Your pick becomes a complete brand kit: logo, color palette, typography, matching product and collection page designs, and campaign imagery in one shareable document.
What you get
Everything a new Shopify store needs to look like a real brand.
The visual decisions that usually take weeks with an agency, settled before you’ve built a single page.
Color palette
Five brand colors with roles, extracted from your chosen design.
Typography pair
A heading and body typeface that carry your brand’s voice.
Homepage design
A full homepage concept designed around your products and audience.
Product & collection pages
Matching page designs in the same visual system as your homepage.
Imagery direction
Campaign photography for your brand in one consistent art direction.
Compare
What you walk away with, next to the usual options.
Most free tools stop at a logo, and a theme starts at a layout that has nothing to do with your products. Here is what each one actually leaves you holding.
| What you get | Fudge AI store builder | Logo makers | A Shopify theme |
|---|---|---|---|
| Store name | Coined for your brief, or bring your own | Some include a name generator | Not included |
| Logo | Three directions drawn for your brief | Yes — this is the core product | Not included |
| Color palette | Five colors with roles, taken from your chosen design | Yes, derived from the logo | Preset swatches you edit yourself |
| Typography | A heading and body pair, set for your brand | Usually just the logo typeface | Theme defaults |
| Homepage design | Three full concepts designed around your products | No | One layout, shared with every other store using it |
| Product & collection pages | Designed in the same visual system | No | Yes, in the theme’s style |
| Built into a real Shopify store | Yes, when you install Fudge | No | Yes |
| Price | Free | Free to preview, paid to download | Free, or a one-off fee for a paid theme |
Why brand first
Build the brand before you build the store.
Last updated
Most new Shopify stores start backwards: pick a theme, pour the products in, then wonder why nothing feels cohesive. A brand identity is what makes shoppers trust a store they’ve never heard of: the name, logo, colors, typography, and a clear visual direction.
This free AI store builder gives you that identity up front. Instead of a generic template, you get homepage, product page, and collection page designs created for your products, your audience, and the taste you showed us in the lookbook.
And when you’re ready to build, install Fudge and your brand kit comes with you. Fudge turns the same decisions about palette, type, and layout into a working Shopify storefront, so the store you publish matches the brand you designed here.
FAQ
Questions, answered.
Is the AI store builder really free?
Yes. Designing your store is completely free and doesn’t require a Shopify store or a Fudge account. You only pay if you later decide to have Fudge build the store itself.
Can AI build a Shopify store?
Yes, in two halves. This free tool does the design half: it turns a description of what you sell into a store name, logo, palette, typography, and three homepage concepts. Turning those designs into a working storefront — real theme code for the homepage, product pages, collections, and navigation — is what Fudge does once you install it.
Does Shopify have its own AI store builder?
Shopify has AI built into the admin, including Sidekick and its setup helpers, and they work on the store you already have. This tool starts a step earlier, at the idea, before you have signed up for Shopify at all — and it produces a designed storefront rather than a filled-in theme.
Do I need a Shopify store already?
No. The tool is built for the idea stage, so you can design your store before you’ve signed up for Shopify or bought a domain. All it needs is a description of what you plan to sell.
How long does it take?
About five minutes. Most of that is Fudge designing three complete homepage concepts plus matching product and collection pages, which is work other free tools skip entirely. You answer a few short questions and swipe through a lookbook while it runs.
Will my store look like a dropshipping store?
That look comes from unedited themes and stock imagery: the same hero, the same layout, the same fonts as thousands of other stores. Every design here is generated for your brief and for the storefronts you liked, so the palette, typography, and homepage structure are yours rather than a preset.
What exactly is in the brand kit?
A store name, a logo, a five-color palette with named roles, heading and body typefaces, a homepage design, matching product and collection page designs, and campaign imagery direction, assembled into one document you can save as a PDF.
Can I use my existing store name and logo?
Yes. Bring your own name, link an existing logo, or do both. Fudge designs the rest of the identity around what you already have instead of replacing it.
Are the designs templates?
No. Each homepage concept is generated for your specific brief, informed by the storefront designs you liked in the lookbook. You get three distinct directions designed for your store, not a theme from a marketplace.
Can I change the designs?
Yes, one revision round is included. Tell Fudge what feels wrong or what you want more of, and it regenerates all three concepts with your feedback applied before you pick a favorite.
What happens after I get my brand kit?
You get a private link to your brand kit, emailed to you so you can come back anytime. When you’re ready to build the store itself, install Fudge. Your kit carries over, so you never repeat these decisions.
Who owns the brand kit?
You do. The name, logo, palette, typography, and designs are yours to use however you like: with Fudge, with an agency, or on your own.
Free · about five minutes
See the store behind your idea.
Describe what you want to sell and walk away with a name, logo, palette, typography, and three homepage designs.
Start my brand kit