Shopify SEO that keeps working. You approve what goes live.

Fudge keeps a rolling plan built on what your shoppers search for, drafts the articles and page fixes in your theme, and shows search clicks before and after each change.

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SEO Nordhem Living
Search clicks, last 28 days 4,820 +18%
  • Buying guide: how to choose a sofa fabric Ready for review
  • Oslo vs Bergen comparison Drafting
  • Titles fixed on 24 collections Live
Nordhem Living Nothing goes live until you approve it

Used by 3,100+ Shopify stores, from solo founders to teams at established brands

Rated 4.9 on the Shopify App Store
Vetain
Clare V.
Select Cards
Dennison
Pullup & Dip
Christy Dawn
Baukjen
Porter Road

An SEO plan that actually gets done

Before

A content calendar in a spreadsheet, articles written when someone has time, and no clear view of which ones brought traffic.

SEO to-do list Results: unknown
Buying guide: sofa fabrics Fix duplicate title tags Refresh old blog posts Collection page intros Add FAQ schema Oslo vs Bergen comparison Link guides to bestsellers Alt text on 300 images Speed up the homepage
With Fudge

A three-month plan built from search demand, drafts ready to review every week, and search clicks before and after each one goes live.

This month in Fudge Every change measured
  1. 1 Buying guide: sofa fabrics Live · +18% search clicks
  2. 2 Titles fixed on 24 collections Live
  3. 3 Oslo vs Bergen comparison Ready for review
  4. 4 FAQ schema on 120 products Drafting

What Fudge keeps an eye on

Fudge checks your store, Search Console and Google Analytics every day, and turns what it finds into work for your plan.

Search demand

Monthly search volumes from keyword research data, checked against the searches Search Console shows you already appear for.

Pages losing clicks

Articles and collections whose search traffic is slipping, before the drop gets big.

Content gaps

Topics that competing stores rank for and your store doesn’t cover yet.

Technical issues

Duplicate titles, broken links, missing structured data and slow pages.

Collections and products

Thin collection pages and product titles that don’t match how people search.

Pages competing with each other

Articles that target the same search. Fudge checks how much they overlap before suggesting an update, a clearer angle or a merge.

What Fudge builds for it

Everything starts as a draft in your theme or your blog.

Blog posts Articles and buying guides planned around real searches. Storefront Collection intros, product titles, structured data and speed fixes. Landing pages Pages for searches that need more than a blog post.

Things you can ask Fudge for

Each example comes with the prompt a merchant would type.

run a full SEO audit on your store “Run a full SEO audit. Give me a prioritized fix list.” See the example add SEO intro text to your collection pages “Add a short intro above the product grid on every collection, answering what shoppers want to know about that category.” See the example rewrite every meta description in your store “Rewrite all my meta descriptions. Match my brand voice, include keywords and CTAs.” See the example implement schema markup across your entire store “Add schema markup across my entire store — products, breadcrumbs, organization, FAQs, and local business.” See the example find blog topics your competitors rank for “Find content gaps — what my competitors rank for that we don't. Prioritize by search volume and commercial intent.” See the example write a fair-and-frank comparison article “Write a comparison article: "Hyaluronic acid serum vs. squalane oil — which is right for you?" Cover what each does, who each is for, when to use one over the other, and recommend our products for each scenario.” See the example

How Fudge measures it

Every result shows the dates and the data it comes from.

What’s measured Source
  • Search clicks and impressions Search Console
  • Rankings for the searches in your plan Search Console
  • Visits from search to each article and page Google Analytics
  • Purchases from search visitors Shopify

Questions we often get

Have your own questions?
Is Fudge an SEO app?

Yes, and more than an audit tool. Most Shopify SEO apps give you a list of issues. Fudge also plans the content, writes the drafts and makes the fixes in your theme, then measures what changed in Search Console.

Will Fudge publish articles without me?

No. Every article and page change starts as a draft. Your team reviews it, edits it if needed and publishes it.

How does Fudge decide what to work on?

It combines search volumes from keyword research data, the searches your store already appears for in Search Console, what competing stores rank for and what you sell. It ranks the opportunities by likely traffic and the work involved, and keeps a rolling three-month plan you can change at any time. If you’d rather fix technical issues before writing new articles, tell Fudge and it reorders the plan.

Does it work with my existing blog?

Yes. Fudge reads your existing articles, refreshes the ones that are losing traffic and suggests merging posts that compete for the same search.

What happens to old URLs when posts are merged?

Fudge drafts a redirect from each old URL to the merged article, so existing links and rankings carry over. You approve the redirects along with the article.

Can I use Fudge alongside my SEO app?

Yes. Fudge checks the structured data and meta tags already on your pages before adding any, so it doesn’t duplicate what your SEO app does.

Do I need Google Search Console?

To measure results, yes. Connecting it takes a couple of minutes. Fudge can still plan and draft without it.

How long until I see results?

It depends on the change. Technical fixes, like titles or structured data, can be checked as soon as they’re live. New articles usually take weeks or months to rank. Fudge reports progress every week, so you can see which changes are starting to work.

Guides and articles

Keep improving your store, without doing it all yourself

In your trial, see the opportunities Fudge finds in your store, and review its first drafts with your team.

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