Ecommerce keyword research: which pages is your store missing?

We match your products to Google searches of 1,000+ a month and find the ones you have no page for.

Shoppers search for 3 things Allbirds sells that have no page.

Searches a month Products that fit Can you win it waterproof shoes 40,500 5 Winnable pink shoes 40,500 5 Tough brown shoes 33,100 8 Tough

What the keyword research finds for your store

Who ranks on Google for it today

waterproof shoes
  1. #1 clarks.com shop collection
  2. #2 whentheshoefits.com shop collection
  3. #4 runrepeat.com guide or review
  4. #5 colehaan.com shop collection
  5. — allbirds.com Not in Google’s top 20

Which of your products fit each search

pink shoes
  • Men's Cruiser
  • Women's Cruiser
  • Women's Dasher NZ
  • Women's Canvas Cruiser
  • Women's Breezer Mary Jane

Other ways shoppers search for it

waterproof shoes

Searches a month

  • waterproof sneakers 18,100
  • womens waterproof shoes 8,100
  • womens waterproof sneakers 6,600

Searches you already have a page for

  • black shoes /collections/black-sneakers
  • white shoes /collections/white-summer-sneakers
  • slip on shoes /collections/everyday-slip-on-shoes

Allbirds has a page for 83 searches

How the missing pages finder does your keyword research

  1. 1 Type your store’s URL

  2. 2 We match your products to Google searches

  3. 3 We check Google and list the pages to build

Keyword research questions

Have your own questions?
What is ecommerce keyword research?

Finding the searches shoppers type into Google for what you sell, how often each is searched, and which page of yours should answer it. The finder does this for collection pages, from your own catalog.

How do I do keyword research for my Shopify store?

Start from what you sell: each kind of product with its materials, colours, uses and sizes. Check how often each search is made, look at who ranks for it, and give each search worth having a page. The finder does these steps for you and lists the collection pages to build first.

What is a missing page?

A collection page for something shoppers search for on Google at least 1,000 times a month, that fits at least three of your products and that no page in your store covers yet.

Where do the searches come from?

From your own catalog. Each kind of product you sell, with its materials, colours, uses and sizes, becomes the searches a shopper would type, without brand names. Google’s search data for your store’s main market says how often each one is searched a month.

Is this a content gap analysis?

Yes, measured against Google rather than a competitor. It compares the searches built from your products with the collections you already have and shows the gaps with real demand. It doesn’t read a competitor’s site.

What if I already have a page for that search?

Then it isn’t called missing, even under another name. We read every collection’s title, web address and SEO title, and any page of yours Google ranks for the search. The page-two finder shows which of those pages reach Google’s first page.

What do Winnable and Tough mean?

We read Google’s top 10 for each search on the day you run the check. Winnable means at least two of them are shop collections from sites not far bigger than yours. Tough means too few are, or much bigger sites and marketplaces hold the top spots.

How do I create a collection page in Shopify?

In your Shopify admin, go to Products › Collections and create a collection, then give it a title that says the search, a short intro and the matching products. The finder lists the products that fit each missing page.

Where does the data come from?

From your store’s public catalog and collections, DataForSEO’s Google data for your store’s main market, and a live read of Google’s top 20 for the biggest searches on the day you run it.

Does it change anything in my store?

No. It only reads public data and your public catalog.

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