Give your Shopify store a goal. Fudge keeps working on it.

Fudge finds what's worth doing in your store, builds it in your Shopify theme and reports back. Your team approves what goes live.

Start free trial Book a demo

5-day free trial · Built for Shopify

Nordhem Living Nothing goes live until you approve it

Used by 3,100+ Shopify stores, from solo founders to teams at established brands

Rated 4.9 on the Shopify App Store
Vetain
Clare V.
Select Cards
Dennison
Pullup & Dip
Christy Dawn
Baukjen
Porter Road

Do more of the ideas you've been putting off

Before

Ideas pile up in docs, chats and apps. Each one needs someone to brief it, build it and check it worked, so most never get done.

Ideas waiting Results: unknown
Landing page for the Meta ad Sofa fabric buying guide Fix collection titles Product finder quiz Size chart Bundle offer Refresh old blog posts Product FAQs for AI assistants Email signup popup
With Fudge

Fudge picks the ideas worth doing first, builds them as drafts in your theme and compares the numbers before and after each one.

This month in Fudge Every change measured
  1. 1 Sofa fabric buying guide Live · +18% search clicks
  2. 2 Landing page for the Meta ad Live · 4,120 visits
  3. 3 Product finder quiz Ready for review
  4. 4 Fix collection titles Drafting

You shouldn't have to figure out every next step

Knowing AI can help is one thing. Deciding what to improve, briefing it, shipping it and checking the results is a job of its own. Give Fudge a goal and it finds where to start, drafts the work for your team and uses the results to plan what's next.

“There are a thousand things I could do to the store. I don't know which ten matter.”
What we hear from merchants
  1. 01

    Find

    Fudge reads your store, analytics and search data to spot what's worth doing.

    Goal: Grow search traffic Step 1 of 6

    3 opportunities found

    • “sofa fabric guide”: about 1,900 searches a month, no page answers it
    • “oslo vs bergen sofa”: rising, no comparison exists
    • Linen care: 3 old posts compete with each other
  2. 02

    Plan

    It ranks the opportunities and schedules the work.

  3. 03

    Build

    It prepares the changes as drafts in your Shopify theme, where your whole team can see them.

    Goal: Grow search traffic Step 3 of 6

    Draft in your blog theme

    Draft · not published How to choose a sofa fabric
    1. 1. Linen, velvet or performance fabric?
    2. 2. What lasts with pets and children
    3. 3. How to test a swatch at home
  4. 04

    Review

    Your team previews each draft and the reason for it, then publishes or discards it.

  5. 05

    Measure

    It tracks the numbers the goal is meant to move, using your Shopify data, Google Analytics and Search Console.

    Goal: Grow search traffic Step 5 of 6

    Search clicks

    +18% Compared with the 12 weeks before · Search Console
    Article published Collection titles fixed Comparison guide live
    Week 1Week 6Week 12
  6. 06

    Improve

    The results, and what your team published or dismissed, shape the next round.

  7. Then around again, with what it learned

Fudge does the work. You decide what ships.

Fudge researches and prepares work in the background. Every change to your storefront starts as a draft, and nothing reaches shoppers until you say so.

  • Drafts in your own theme Native Shopify code, never a proprietary page format.
  • A preview and a reason See each change working, and why Fudge suggests it.
  • Nothing goes live without you Approve what you like, discard the rest.
  • Every change is tracked Your team sees every draft and who published what, when.
  • Undo anything Roll back a single change in one click, or take a page down.
  • No lock-in Pages and changes keep working if you ever uninstall.
Your team's work, in one place
Drafts, published changes and what they did
  • Landing page for the Oslo sofa Meta ad The ad promised free delivery, but sent shoppers to the homepage.
    1. Draft · Prepared by Fudge · visible to your team
    2. Published · Published by Anna · 5 weeks ago
    3. Results 4,120 visits in its first 28 days, from ad clicks that used to land on the homepage Next: a page for your summer ad set
  • Refreshed the linen care guide Published by Jonas · 6 weeks ago No change in search clicks after 6 weeks Next: merge it into the fabric guide instead
  • Added a “Complete the look” bundle to the Oslo sofa Published by Anna · yesterday
Results are observed changes, not controlled tests.

Everything Fudge works on

The same areas you’ll find inside Fudge, each with examples you can ask for.

Grow your store

SEO Grow search traffic AI discovery Show up in ChatGPT and AI search Conversion Turn more visitors into buyers Merchandising Raise order value

Create and manage

Landing pages A page for every campaign Blog posts Articles that bring in search traffic Quizzes Help shoppers find the right product Popups & forms Grow your email list Discounts & bundles Offers built into your store Storefront Change anything in your theme

Or just ask

Not everything needs a goal. Tell Fudge what you want and it builds it in your theme: a quiz, a bundle, a discount, a size chart or a page for tomorrow's ad.

See which Shopify apps Fudge replaces

Build a sofa finder quiz for our sofas

Done. A six-question quiz is ready as a draft on your Sofas page, matched to your 12 sofas. Preview it, or tell me what to change. Draft ready
Other things merchants ask for
  • “Create a bundle for our best sellers”
  • “Set up a Black Friday discount”
  • “Add a size chart to every product page”
  • “Add a free gift over $150 to the cart”
  • “Make an email signup popup”
  • “Build a landing page for our new Meta ad”
  • “Translate this page into German”
  • “Move reviews above the fold”

More done. Still your store.

Fudge's recommendations draw on your products, your brand, your team's decisions and your results. The work fits your store, and it gets better the longer you use Fudge.

  • Built on what works on Shopify Ideas start from patterns that work in leading Shopify stores, adapted to your brand, products and customers.
  • Learns from your team What your team publishes, edits or turns down shapes what Fudge suggests next.
What Fudge remembers about Nordhem Living
  • Brand direction Warm oak and linen photography, with calm, plain-spoken copy
  • Your preferences You asked Fudge to keep discount banners off your homepage
  • What worked Comparison guides bring the most search clicks, so they come first in the plan

What stores built with Fudge, and the results

+23% Average conversion lift On pages Fudge rebuilt
640,000+ Pages and sections shipped Built and published with Fudge
3,100+ Shopify stores Have used Fudge
4.9 ★ App Store rating On the Shopify App Store
Fudge provides an expert e-commerce consultant and Shopify developer all in one. Zero set-up, and Fudge was building custom landing pages for my Facebook ads in minutes. It has full context of my store, so everything is on-brand. And there is no vendor lock-in — if I uninstall the app, all the pages keep working as if a developer had coded them.
Ashdon Golf
United States · 21 days using Fudge
Became an instant favourite with our team as we saw double digit conversion improvements almost straight away. Easy to use, super responsive customer service too.
Hyperli
South Africa · 13 days using Fudge
Best app that I have on Shopify currently. It has allowed me to get rid of numerous design and upsell apps, saving me hundreds of dollars. Support is excellent as well. This is the app that I use on a daily basis and is a gamechanger.
MED-TAC International Corp.
United States · 6 months using Fudge
Great app for anyone with a small team looking for help refining and building new pages in Shopify. I looked at multiple others, and Fudge is the only one I found that you can talk to with limited dev knowledge and it produces great results.
The Hydroflyer
Canada · 15 days using Fudge
Read the customer stories

Questions we often get

Have your own questions?
Why Fudge if I already use Sidekick or Claude?

Fudge gives your team a ready-made way to keep improving your Shopify store, without having to design and manage the AI workflow yourselves. Choose a goal, and Fudge finds opportunities, plans the work and prepares changes as drafts in your theme. Your team can see what's in progress, review and publish changes, and follow the results from your Shopify data and your connected Google Analytics and Search Console. You can still use other AI tools. Fudge brings this ongoing store work together in one place.

What is a goal?

A goal is ongoing work you hand to Fudge, like growing your search traffic or raising order value. Fudge plans the work, prepares drafts on a schedule and uses the results to decide what to do next. You can also ask for one-off changes at any time.

Will Fudge change my live store without asking?

No. Every storefront change starts as a draft in your theme, with a working preview and the reason behind it. Nothing is published until you approve it.

Do I need to choose an AI model?

No. Fudge uses the right model for each part of the work, weighing speed, accuracy and cost, and improves as the technology does.

What does Fudge measure?

Fudge reads your Shopify store data, such as orders and products, and connects to Google Analytics and Google Search Console. It tracks the numbers each goal is meant to move, such as search clicks, page visits, purchases or order value. Each result shows the dates and data it comes from.

Does Fudge work with my theme?

Yes. Fudge works inside your existing Shopify theme and writes native Liquid, CSS and JavaScript that your developers can read and edit. If you uninstall, your pages keep working.

Can my whole team use it?

Yes. Drafts are visible to your team as soon as they're created, and every change is tracked, so anyone can see who published what, and when.

How much does it cost?

Plans start at $79 a month, and every plan comes with a free trial of at least 5 days. No credit card is needed, and you can cancel any time. Compare plans.

Learn how to get more from Shopify

Free guides covering pages, performance, SEO, and store customization.

How to Create a Shopify Landing Page

Create a Shopify landing page three ways: theme editor sections, a custom template in code, or an AI builder. Compares flexibility, speed and skill.

How to Customize Your Shopify Product Page

Customize a Shopify product page: reorder blocks in the theme editor, add sections below the buy box, and give one product its own template.

How to Speed Up a Shopify Theme

Speed up a Shopify theme: compress images, remove unused apps, defer render-blocking scripts and lazy load media. Includes Core Web Vitals targets.

How to Create a Collection Page in Shopify

Create a collection page in Shopify: manual vs automated collections, the SEO fields to fill in, adding it to your menu, and theme editor layout options.

How to Add Structured Data in Shopify

See which schema Shopify themes add automatically, add missing brand and GTIN fields to Product schema, test it, and why FAQ rich results ended in 2026.

How to Edit Your Shopify Theme

Edit a Shopify theme three ways: the theme editor for colors, fonts and sections, the code editor for Liquid and CSS, or an AI editor that drafts changes.
View all guides

Keep improving your store, without doing it all yourself

In your trial, see the opportunities Fudge finds in your store, and review its first drafts with your team.

Start free trial Book a demo

5-day free trial · No credit card needed · Help from our team on every plan

Get started in three steps

  1. 01 Install Fudge Add it from the Shopify App Store. It works with your current theme.
  2. 02 Connect your data Optional: link Google Analytics and Search Console so Fudge can measure traffic and search results. It already reads your Shopify data.
  3. 03 Pick your first goal Fudge reads your store and suggests where to start.