Show up when shoppers ask AI. Not only when they search Google.

More shoppers ask ChatGPT, Gemini and Perplexity what to buy. Fudge helps those assistants understand your products: complete details, clear answers and structured data, added to your store as drafts you approve.

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AI discovery Nordhem Living
Visits from AI assistants, last 28 days 640 +31%
  • Care and material details on 40 sofa pages Live
  • Answers to delivery and returns questions Ready for review
Nordhem Living Nothing goes live until you approve it

Used by 3,100+ Shopify stores, from solo founders to teams at established brands

Rated 4.9 on the Shopify App Store
Vetain
Clare V.
Select Cards
Dennison
Pullup & Dip
Christy Dawn
Baukjen
Porter Road

Product pages that AI assistants can actually read

Before

Pages written for people who already know your brand. When assistants can’t find the materials, sizes or delivery times, they may recommend a store that lists them.

Missing for AI AI visits: unknown
Materials on 40 products Delivery and returns FAQ Size guide stuck in an image Thin product descriptions Product structured data Care instructions in a PDF Sofa comparison page llms.txt file
With Fudge

Product pages answer the questions shoppers ask AI, in plain text on the page, and you can see which assistants send visitors.

This month in Fudge AI visits tracked
  1. 1 Care and material details on 40 sofas Live
  2. 2 Product structured data Live
  3. 3 Delivery and returns answers Ready for review
  4. 4 Sofa comparison guide Drafting

What Fudge keeps an eye on

The things AI assistants rely on when they decide which products to recommend.

Missing product facts

Materials, sizes, compatibility and care details that shoppers ask about and your pages don’t mention.

Unanswered questions

Delivery, returns, sizing and “which one should I buy” questions with no clear answer on your site.

Structured data

Product, review and FAQ markup that tells machines exactly what a page is about.

Hidden content

Details that only appear in images or PDFs, where assistants can easily miss them.

Visits from AI assistants

Which assistants send shoppers to your store, and which pages they land on.

Comparisons

Questions like “Oslo or Bergen?” that deserve a clear answer of their own.

What Fudge builds for it

Everything starts as a draft in your theme or your blog.

Storefront Complete product details, FAQ blocks and structured data on your product pages. Blog posts Buying guides and comparisons that answer the questions shoppers ask AI. Landing pages Pages that explain your range in plain words.

Things you can ask Fudge for

Each example comes with the prompt a merchant would type.

audit how AI sees your store “Run an AEO audit. Check if AI search engines cite us for the queries we should appear on.” See the example customize the llms.txt Shopify already serves “Customize our agents.md with a short brand overview.” See the example bulk-rewrite your product descriptions “Audit and rewrite my thinnest product descriptions. Add material details, fit notes, styling tips, and SEO keywords.” See the example implement schema markup across your entire store “Add schema markup across my entire store — products, breadcrumbs, organization, FAQs, and local business.” See the example build a comprehensive FAQ page “Build a comprehensive FAQ page. Categories: Shipping, Returns, Products, Account, Wholesale. Include search.” See the example build a material or ingredient comparison page “Build a material comparison page at /pages/regenerative-vs-organic-cotton: hero explaining the comparison, side-by-side breakdown (impact, durability, certifications, cost), why we chose regenerative, and a link to our regenerative-grown collection.” See the example

How Fudge measures it

Fudge measures the visits and purchases AI assistants send you. To see whether assistants mention your store at all, it can run an audit that asks them the questions your shoppers ask.

What’s measured Source
  • Visits from ChatGPT, Gemini, Perplexity and Copilot Google Analytics
  • Purchases from those visits Shopify
  • Product pages with complete details Fudge
  • Pages with valid structured data Fudge

Questions we often get

Have your own questions?
What is AI discovery?

Shoppers increasingly ask AI assistants like ChatGPT for product recommendations. AI discovery means making sure those assistants can find, understand and recommend your products.

Can Fudge make ChatGPT recommend my store?

No one can promise that. Fudge improves what assistants rely on, like complete product details, clear answers and structured data, and shows you the visits assistants send so you can follow the trend.

How is this different from SEO?

They overlap. Good SEO helps, but assistants also need plain answers and complete product facts. Fudge works on both from the same plan.

What is llms.txt?

A file that points AI tools to the most important pages on your site. Shopify provides one by default, and your theme can replace it with its own version. Fudge can draft that version and keep it up to date as your range changes.

Where do the missing product details come from?

From what you already have: your product data, existing pages, and any supplier sheets or care labels you share. When a fact isn’t anywhere in your store, Fudge asks your team instead of guessing.

Will this change how my product pages look?

Only where you approve it. Most changes add details and answers your shoppers want anyway, in your theme’s own style.

Guides and articles

Keep improving your store, without doing it all yourself

In your trial, see the opportunities Fudge finds in your store, and review its first drafts with your team.

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5-day free trial · No credit card needed · Help from our team on every plan