Pages to win back
- Washed European Linen Sheets+190–590clicks a month
- Our Bed's Cooler+75–160clicks a month
Free Shopify SEO audit for Google and AI answers
Rankings, missing pages, product pages, AI answers and speed in one report, with what to fix first.
Brooklinen is on Google’s first page for 2,927 searches.
- Google page one On Google’s first page 2,927 of 11,408 searches you rank for
- AI answers Named in AI answers Not named from 1 ChatGPT answer
- Product checks Google’s product checks 5 of 13 checks pass
- Speed on phones Speed on phones Too slow Content jumps as it loads
What the Shopify SEO report shows
Pages you’re missing
- “turkish towels” 14,800 searches a month
- “white sheets” 9,900 searches a month
- “queen sheets” 9,900 searches a month
Whether ChatGPT names you
“What are the best quilts and blankets to buy online?”
Not named
from 1 ChatGPT answer
What Google shows for your products
On Google now
brooklinen.com
Plush Turkish Cotton Bath Towels Set of 2 - Last Call
$99.00 · In stock
With the fix
brooklinen.com
Plush Turkish Cotton Bath Towels Set of 2 - Last Call
$59.40 $99.00 · In stock
How fast your store is on phones
- Main content shows 3.1 s · limit 2.5 s
- Responds to a tap 257 ms · limit 200 ms
- Content jumps as it loads 0.15 · limit 0.1
Why Shopify SEO and AI search matter
- of Google searchers click a result on page two
- 0.63%
- of Google searchers click a result on page two
- Backlinko, Apr 2025
How the Shopify SEO audit works
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1 Type your store’s URL
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2 We run every check
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3 Fix what matters first
Shopify SEO audit questions
What does the Shopify SEO audit check?
How many searches your store is on Google’s first page for, your pages close to page one and any that fell out of Google’s top 20, the searches you have no page for, what Google can show for your products, whether ChatGPT names your store when asked about what you sell, whether Google and AI search can reach your store, whether your articles rank, buttons that lead nowhere, and your speed for Chrome visitors on phones. Then it puts what to fix first at the top.
How do I check my Shopify store’s SEO?
Type your store’s address at the top of this page. The audit reads your public pages and Google’s search data for your store, then lists what to fix first. There’s no app to install and nothing to sign in to.
Does it check AI search like ChatGPT?
Yes. It asks ChatGPT one shopping question built from your catalog and shows whether your store was named. For counts across ChatGPT, Gemini and Google AI Mode, open the full AI visibility check from the report.
Where does the data come from?
Your public storefront (robots.txt, sitemap, home and product pages), DataForSEO's Google data for your store's main market, a live ChatGPT answer to a shopping question built from your catalog, and Chrome's real-visitor speed data (the Chrome UX Report).
Is the Shopify SEO audit free? Do I need an app?
Yes, it’s free. There’s no sign-in and no app to install: type a store’s address and the report runs. To keep it free for everyone, each visitor can start a limited number of checks an hour.
Can I check a store I don’t own?
Yes. The report only reads what any shopper or search engine can see, so it works on a competitor’s store too. Password-protected stores and stores that don’t use a Shopify theme can’t be checked yet.
How do I fix what the report finds?
Each finding names the page or search it’s about. Most link to the free audit that checks that area in full, with the pages, searches and suggested changes behind the finding.
Which country does it check?
Your store’s main market, worked out from the store itself. Use Change country under the address to see Google results for another market.
Does it change anything in my store?
No. It only reads public pages and data. Each finding links to the full check behind it, which you can run again at any time.