Key takeaways
- Creating a basic page in Shopify takes under 2 minutes via Online Store → Pages → Add page.
- By default, every new page uses your theme’s standard page template — just a title and text area.
- To add custom sections and layouts, you need a theme that supports page sections (most modern themes do).
- Shopify has no page limit on any plan.
Creating a new page in Shopify is one of the most common tasks merchants need — for About pages, FAQs, size guides, campaign pages, and more. Here’s how to do it.
Why you can trust us
We’ve been building and editing Shopify storefronts for four years and have worked with hundreds of brands. We built Fudge — an AI storefront editor with a 5.0 rating on the Shopify App Store.
How to create a new page in Shopify — step by step
Step 1. Go to your Shopify Admin and click Online Store in the left sidebar.
Step 2. Click Pages.
Step 3. Click Add page in the top right.
Step 4. Enter a title — this becomes your page heading and influences the default URL slug.
Step 5. Add content in the editor. You can write text, add images, insert links, and embed HTML.
Step 6. Under Search engine listing, you can customise the URL handle, page title, and meta description.
Step 7. Click Save. Your page is now live at yourstore.com/pages/your-slug.
That’s the basic method. For a page with just text content — FAQs, contact information, terms of service, size guides — this is all you need.
What is the difference between a template and a page in Shopify?
A page is a piece of content — the title, body text, and metadata you create in the Pages section.
A template is the layout that wraps that content — the design, sections, and structure defined by your theme.
Every page is assigned a template. By default, all new pages use the page template. If your theme supports multiple page templates, you can assign a different one when editing a page — for example, a page.landing template with a different layout.
To see which templates your theme has: Online Store → Themes → Actions → Edit code → look in the templates/ folder for files starting with page..
Related: Create an About Page in Shopify.
Related: Edit Meta Descriptions in Shopify.
Related: Add Homepage Sections in Shopify.
How to add sections to a Shopify page
If your theme supports Online Store 2.0 (most modern themes do), you can add sections to any page directly in the Theme Editor — not just the homepage.
How to access it: Online Store → Themes → Customize → navigate to your page using the page selector at the top of the editor.
You’ll see an Add section button in the left sidebar. From there you can add hero banners, feature grids, testimonials, image galleries, and more — depending on what your theme includes.
If you don’t see “Add section” on your page, your theme may not support page sections. You’d need to switch to a modern theme, edit the template code, or use a tool like Fudge to build a custom layout.
How many pages can you have on Shopify?
There is no page limit on any Shopify plan. You can create as many pages as you need.
The limit that does exist is redirects — Shopify caps URL redirects at 100,000. For pages themselves, there’s no cap.
What is the difference between pages and collections in Shopify?
Pages are static content — About, FAQ, Contact, size guides, campaign pages. They’re created manually and don’t automatically update.
Collections are dynamic groupings of products. They update automatically based on rules (automatic collections) or manual curation. Collections have their own template type and are accessed at yourstore.com/collections/slug.
Use a page when you’re creating content. Use a collection when you’re grouping products.
Related: Fudge Page Builder.
Related: Add a Custom Template in Shopify.
How to create a custom layout page without code
The Theme Editor lets you build pages from your theme’s section library. But if you want a layout that your theme doesn’t support — a comparison table, a quiz, a multi-column feature page — you’d usually need a developer.
Fudge is an alternative. Describe the page you want in plain English, and Fudge generates the Liquid code directly in your theme. You review the draft before anything goes live.
“Create an About page with a split hero, three team member bios, and a brand timeline section.”
No code required, and the output is native Shopify Liquid — not an app overlay.
How do I add a new page to my Shopify navigation?
After saving your page, go to Online Store → Navigation and select the menu you want (usually “Main menu” or “Footer menu”). Click Add menu item, enter a label, and use the link picker to find your page under Pages. Save the menu. For more detail, see our guide on adding a new menu item in Shopify.
Can I create a Shopify page with a custom URL?
Yes. When creating or editing a page, scroll to Search engine listing and click Edit. The URL and handle field lets you change the default slug. For example, you can change /pages/our-story-2 to /pages/our-story. Keep URLs short, lowercase, and use hyphens between words.
FAQ
No hard limit on any plan. Stores routinely run thousands of pages without issue. The practical constraint is the redirect cap (100,000 URL redirects per store), which only matters if you're regularly renaming page URLs and creating redirects from the old ones.
Not natively — Shopify only supports password-protecting the entire storefront. For per-page passwords (e.g., a private wholesale page), describe what you need to Fudge and it'll build a Liquid block that gates the page content behind a password input checked against a metafield. Apps like Locksmith also work if you'd rather not own the code.
Not natively from the Pages list. The fastest way: describe the page layout to Fudge and it recreates the structure as a new page — content and sections together — in seconds, no template JSON to manage. Manual workaround: copy the content + HTML into a new page, but Theme Editor section settings don't transfer. A duplicating app handles the basic case.
Hide first, delete later. Unpublishing a page (set Visibility to Hidden) keeps the URL alive in case anything links to it, and you can republish if needed. Deleting removes the URL — set up a redirect to a relevant page first to avoid 404s. Old indexed pages should be redirected, not deleted, to preserve SEO equity.
Yes — Shopify pings Google's sitemap when you publish new pages. Indexing typically happens within days to weeks depending on your site's authority. To speed it up, submit the URL via Google Search Console (URL Inspection → Request Indexing). Pages set to "Hidden from search engines" in the SEO section are excluded automatically.
