Rebuild Your Shopify Homepage: Complete Guide (2026)

Key takeaways

Rebuild your homepage from the Theme Editor: Online Store > Themes > Customize > Homepage.

Add, remove, and reorder sections using the left sidebar.

A high-converting homepage structure: hero, social proof, featured products, brand story, testimonials.

For custom section types your theme doesn’t include, use Fudge.

A homepage redesign is one of the highest-leverage things you can do for your store. Done right, it answers new visitors’ core question - “Is this brand for me?” - within seconds. Here’s how to rebuild it in Shopify.

Why you can trust us

We’ve worked on homepage optimisation for hundreds of Shopify brands across many categories. We also built Fudge — an AI storefront editor with a 5.0 rating on the Shopify App Store.

How to update your Shopify homepage

Step 1. From your Shopify Admin, go to Online Store > Themes.

Step 2. On your current theme, click Customize.

Step 3. The Theme Editor opens. Make sure the page selector at the top shows Home page. If not, click it and select Home page.

Step 4. You’ll see your current homepage sections listed in the left sidebar. This is your starting point.

Removing sections you don’t want

Step 1. In the left sidebar, click the section you want to remove.

Step 2. In the section settings panel, scroll to the bottom and click Remove section (or the trash icon).

Step 3. Confirm removal.

You can remove all existing sections and start fresh, or keep the ones you want to keep and modify them.

Adding new sections

Step 1. In the left sidebar, click Add section (usually at the bottom of the section list).

Step 2. Browse your theme’s section library. Common homepage sections:

Image banner / Hero - full-width header with image, headline, and CTA button
Rich text - text-focused section for brand messaging or announcements
Featured collection - shows products from a specific collection
Featured product - showcases a single hero product with buy options
Multicolumn - side-by-side columns, good for brand pillars or features
Testimonials / Reviews - customer quotes or star rating grid
Image with text - photo on one side, copy on the other
Video - embedded video section
Email signup - newsletter capture

A homepage section order that converts

This structure works across most e-commerce categories:

1. Hero / Image banner Immediately shows who you are and what you sell. Include a headline, sub-headline, and one CTA button. Don’t try to say everything here - just hook the right person.

2. Social proof bar A strip showing press logos, review stats (“4.8 stars from 2,000+ customers”), or certifications. Placed immediately after the hero, it fast-tracks trust.

3. Featured collection or categories 3-4 category tiles or featured products. Helps new visitors find what they’re looking for fast.

4. Brand story / Image with text 2-3 sentences on who made this and why. A founder photo or product origin image here builds connection.

5. Testimonials 3-6 real customer reviews. Positioned after the product selection to reinforce purchase decisions.

6. Email capture or offer Newsletter signup with an incentive (10% off, free guide). Converts non-buyers into future leads.

How do I reset the whole Shopify homepage?

You have two options:

Option A - Remove all sections and start fresh. Delete every section in the Theme Editor and rebuild from the Add section button.

Option B - Switch to a fresh theme. Go to Online Store > Themes > Explore free themes. Install a new theme and customise it. Your old theme is preserved as an unpublished version.

Starting fresh on the same theme preserves all your other page templates. Switching themes means rebuilding those pages too.

Need a homepage section your theme doesn't have? Describe it to Fudge.

Try Fudge for Free

When to use Fudge for your homepage

The Theme Editor limits you to your theme’s built-in section types. If you need:

A custom hero with a video background and overlay text
An interactive quiz or product finder embedded on the homepage (see Shopify product recommendation quiz)
A countdown timer for a launch or sale
A custom testimonial carousel
Any layout that isn’t in your theme’s section library

…then Fudge is the path. Describe what you want and Fudge generates it as native Liquid code in your theme.

Example: “Add a three-step ‘How it works’ section to the homepage with numbered icons, a short headline, and a one-sentence description for each step. Place it between the featured collection and testimonials sections.”

Related: Fudge Page Builder.

Mobile and speed considerations

Every section you add adds page weight. Check your homepage on mobile before publishing - Shopify’s Theme Editor has a mobile preview toggle.

A few common issues:

Hero images that look great on desktop are often poorly cropped on mobile - use separate mobile/desktop image settings if your theme offers them
Too many sections slow page load, which hurts bounce rates and SEO
Autoplay videos need a poster image for mobile, where autoplay is often blocked

FAQ

How long should a Shopify homepage be?

Long enough to answer "Is this brand for me?" and "What should I buy?" — typically 6–10 sections. Under 5 feels thin; over 12 dilutes the message and slows page load. Top-of-fold should hook the right audience; the rest reinforces and routes them to specific collections or products.

Should I A/B test homepage versions in Shopify?

For high-traffic stores, yes. The homepage drives a meaningful share of sessions and small CTR/conversion lifts compound. Use Shopify's native A/B testing (limited to themes), or tools like Convert/VWO. For low-traffic stores under ~5,000 sessions/month, A/B testing rarely produces statistically significant results.

How many sections is too many on a Shopify homepage?

Past 12 sections, you start losing more to scroll fatigue and slow load than you gain from additional content. Audit ruthlessly: each section should have a clear job (introduce, sell, prove, convert) and earn its place. If you want to rebuild the homepage rather than incrementally trim sections, describe the new structure to Fudge and it generates the page sections from your description.

Should the homepage feature all my products or curated selection?

Curated. Featured collection sections work better than "All Products" grids because they signal editorial intent — "these are the products to look at right now." For stores with under 30 SKUs, showing all is fine; for larger catalogs, curation is the only option that doesn't overwhelm.

Will rebuilding the homepage hurt my SEO?

Generally no. The homepage URL stays the same, and Google's understanding of your brand is anchored to the URL, not specific content. Risk is highest if you remove keyword-rich text that was helping the homepage rank — in that case, preserve key phrases and headings while restructuring layout.