Add trust badges above the payment section at checkout — secure payments, money-back guarantee, free shipping.
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Add trust badges to the checkout page: secure payments (Visa, Mastercard, Amex, Apple Pay icons), 30-day money-back guarantee, free shipping, and a 'Questions? Email us' link. Place them above the payment section.
- Trust signals at the highest-stakes moment in your funnel.
- Payment icons (Visa / Mastercard / Apple Pay / Shop Pay).
- Guarantee text and support link.
- Built on Checkout Extensions (Shopify Plus) or legacy customization.
What you're trying to do
Checkout abandonment is highest at the payment step. Shoppers hesitate, then bounce. Trust badges right above the payment field reaffirm: this is safe, this is supported, this is reversible — converting the hesitant into the committed.
Things to watch out for
- Plus vs non-Plus — Fudge handles this: plus stores use Checkout Extensions; others get script-tag customization.
- Repetition — Fudge handles this: don't show the same badges as on the cart page; rotate or update.
- Localization — payment icons differ by region; Fudge respects market settings.
- Visual hierarchy — Fudge handles this: badges shouldn't compete with the payment form.
How Fudge does it
Fudge duplicates your live theme into a draft, edits the relevant template (product, cart, or checkout) with the changes your prompt requires, and tests against your real product data. Everything starts in draft — preview on any product or in the cart, tweak any detail, and publish when you're ready. Your live store stays untouched.
Why trust badges at checkout reduce abandonment
Checkout is where shoppers second-guess. Trust badges above the payment section — secure payments, money-back guarantee, free shipping, contact link — reduce abandonment by addressing the “is this safe?” question right where it matters.
When this is worth building
Build checkout trust badges if your checkout abandonment is above category benchmark. Skip if your checkout already converts well.
What makes one great
- Above the payment section — visible during the decision.
- Payment icons from your enabled methods — Visa, Mastercard, Amex, Apple Pay, etc.
- Money-back guarantee, free shipping, contact — addresses the obvious concerns.
- Visual hierarchy preserved — badges don’t compete with the form.
Pair this with trust badges and guarantees row and checkout flow CUA walkthrough.