Add a floating WhatsApp chat chip. Pre-filled message includes the current page URL.
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Add a floating WhatsApp chip in the bottom-right corner with a pulse animation. When clicked, open WhatsApp with a pre-filled message that includes the current page URL.
- Pulsing chip in the corner; opens WhatsApp pre-filled with the page URL.
- Mobile opens the app, desktop opens WhatsApp Web — handled transparently.
- Per-region number routing (e.g. different number for EU vs US).
- Fires GA4 click events; scopes off pages where Intercom or Crisp is visible.
What you're trying to do
On stores selling considered purchases — furniture, B2B, wellness — a real human conversation closes more deals than any email automation. A WhatsApp chip is the lowest-friction way to start one, and pre-filling the page URL means you know which product they're asking about.
Things to watch out for
- Number formatting — Fudge expects a full international format (e.g. +1 415...).
- Pre-filled message — Fudge handles this: the page URL is appended automatically; you can also pre-fill the message body.
- Mobile vs desktop — Fudge handles this: on mobile, the chip opens the WhatsApp app; on desktop, WhatsApp Web.
- Conflict with existing chat tools — Fudge can hide the chip on pages where Intercom or Crisp is already visible.
How Fudge does it
Fudge duplicates your live theme into a draft, builds the section as an editable Shopify section with the placement and behavior your prompt requires, and wires it to your real product data and brand styling. Everything starts in draft — preview on your store, tweak via the Theme Editor, and publish only when you're ready. Your live store stays untouched.
When a floating WhatsApp chip lifts support
For brands serving regions where WhatsApp is the dominant messaging app (LatAm, MENA, parts of SEA, India), a floating WhatsApp chip provides higher-engagement support than email or web chat. Lower friction, higher response, better customer experience.
When this is worth building
Build the WhatsApp chip if you serve regions where WhatsApp is the primary messaging channel. Skip for US-only stores where SMS or email work better.
What makes one great
- Bottom-right corner with subtle pulse animation — attention without distraction.
- Pre-filled message with current page URL — gives support context.
- Tap to open WhatsApp directly — no friction.
- Brand-styled — matches your existing UI.
Pair this with exit intent email popup for international stores.