Walk my checkout flow as a real user. Find the friction points.
Want more control? See the expanded prompt ›
Walk my checkout flow as a real user. Start from homepage, add a product to cart, go through checkout, complete the purchase. Capture screenshots at every step and surface the friction points — slow loads, confusing copy, broken paths, missing assurance.
- Real browser-based walkthrough (not theoretical).
- Screenshots at every step.
- Friction points ranked by drop-off impact.
- Mobile + desktop variants.
What you're trying to do
Most CRO audits look at aggregates — overall conversion rate, step funnel. They miss the specific bugs and copy ambiguities that cost individual conversions. A real walkthrough catches those: a button label that confuses, a payment field that loads slowly, a shipping option that's mysterious. The findings are tactical and immediately fixable.
Things to watch out for
- Real browser — Fudge uses an actual headless browser, not synthetic analytics.
- Mobile + desktop — Fudge handles this: both walkthroughs.
- Edge cases — Fudge can test guest checkout vs logged in, different payment methods.
- Recency — Fudge re-runs whenever you change checkout configuration.
How Fudge does it
Fudge runs the audit against your live store — no changes made — and delivers a prioritized report with specific findings ranked by impact. Any fix can be applied in one tap: Fudge writes the change into a draft theme so your live store stays untouched until you preview, approve, and publish.
Why walking checkout as a real user reveals what analytics can’t
Analytics tells you the conversion rate dropped at step 3. Walking the flow as a real user tells you why — confusing copy, slow load, missing assurance, broken payment options. The walkthrough captures screenshots and surfaces specific friction points that don’t appear in aggregate data.
When to run this audit
Run the checkout walkthrough if your checkout conversion has dropped, or you’ve made any changes to checkout (new payment methods, shipping rules, app installations). Especially worth doing on mobile, where most checkout failures actually happen.
The walkthrough is also the right tool when you can’t explain why conversion is below expectation. Analytics tells you the symptom; walkthrough surfaces the cause.
What makes a great walkthrough
- Real shopper journey — homepage → product → cart → checkout → purchase. End to end.
- Screenshots at every step — see what shoppers see at each moment.
- Real headless browser — not synthetic analytics. Actual rendering, actual JS execution.
- Friction points ranked by impact — slow loads, confusing copy, broken paths, missing assurance.
- Mobile + desktop variants — different journeys, different failures.
- Re-run after changes — checkout changes are high-risk. Always re-walk after any modification.
Common mistakes to avoid
The biggest mistake is walking only the happy path. Real shoppers hit edge cases — wrong payment method, address validation failures, discount code errors. Test these too.
The second mistake is walking once. Checkout is the highest-leverage surface on your store. Re-walk monthly to catch regressions.
Pair this with conversion funnel audit and mobile UX audit — three audits covering checkout, funnel, and mobile.