Run a CRO audit. Prioritized fixes ranked by impact.
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Run a CRO audit on my store. Check header & navigation, hero section, featured categories, featured products, social proof, FAQ, and footer against best practices. Surface a prioritized list with expected impact.
- Audits header, hero, categories, products, trust, FAQ, footer.
- 140 checkpoints grounded in conversion research.
- Each issue has an expected impact rating.
- Wins ranked by impact ÷ effort.
What you're trying to do
CRO audits done well find dozens of small wins that compound. The hard part is knowing which 140 things to check, and which to prioritize. Fudge encodes the checklist, runs it against your store, and gives you an ordered work list — most can be fixed by Fudge directly with the next prompt.
Things to watch out for
- Checklist breadth — Fudge covers the full funnel, not just one page.
- Impact estimates — Fudge bases this on published industry benchmarks.
- Auto-fix — Fudge can apply most wins with a follow-up prompt.
- Ongoing — Fudge re-runs quarterly to catch new issues as the store evolves.
How Fudge does it
Fudge runs the audit against your live store — no changes made — and delivers a prioritized report with specific findings ranked by impact. Any fix can be applied in one tap: Fudge writes the change into a draft theme so your live store stays untouched until you preview, approve, and publish.
What a 140-point CRO audit actually finds
Most CRO audits are surface-level: hero is too long, CTA isn’t prominent, checkout has too many fields. Useful, but they miss the structural problems — conversion drops at specific funnel steps, mobile-specific failures, paid-vs-organic conversion gaps. A 140-point audit runs through everything systematically, ranks by impact, and gives you the prioritized list of what to fix first.
When to run this audit
Run the CRO audit if your conversion rate has plateaued, dropped, or never been audited rigorously. Especially worth doing before high-stakes campaigns (BFCM, product launches) when small conversion lifts translate to meaningful revenue lifts.
The audit takes time but the payoff is durable. A list of 30 prioritized fixes — even if you ship 10 — moves the needle meaningfully.
What makes a great audit
- 140 checkpoints across all conversion surfaces — header, hero, featured categories, products, social proof, FAQ, footer. Comprehensive, not selective.
- Impact ranking on every finding — “potential 8% lift” vs. “potential 0.3% lift” tells you what to ship first.
- Mobile vs. desktop scoring — most stores have hidden mobile-specific failures that don’t surface in desktop audits.
- Actionable fix descriptions — not “improve hero” but “rewrite hero subhead to clarify the offer; reduce CTA padding by 4px; add benefits-bar below.”
- Auto-fix option — for findings where Fudge can apply the change directly with a follow-up prompt.
Common mistakes to avoid
The biggest mistake is auditing without prioritizing. A list of 80 findings without impact rankings means you ship the easy ones (low impact) instead of the hard ones (high impact). Always start with the highest-impact items.
The second mistake is auditing without tracking. Run the audit, ship the fixes, then re-audit in 4–6 weeks to measure the impact. Without the loop, you don’t know what worked.
Pair this with a conversion funnel audit and mobile UX audit — three complementary audits covering different layers of the conversion stack.