How to Create a FAQ Page in Shopify (2026)

Key takeaways

• Create a basic FAQ page from Online Store > Pages > Add page.
• For a collapsible accordion layout, use an FAQ or collapsible rows section in the Theme Editor.
• Google stopped showing FAQ rich results in May 2026, so FAQ schema no longer changes how your listing looks. Build the page for shoppers.
• AI shopping agents get your store’s answers from the free Shopify Knowledge Base app, so add your key FAQs there too.
• Group questions by topic and write answers that directly address the question.

A FAQ page answers customer questions before they contact support. It used to earn FAQ rich results in Google as well, but Google no longer shows them. In 2026 your FAQs have a different second audience: AI shopping agents, which get their answers about your store from the Shopify Knowledge Base. This guide covers both.

Why you can trust us

We’ve helped hundreds of Shopify brands build content that ranks and converts. We also built Fudge, an AI storefront editor with a 4.9 rating on the Shopify App Store.

Method 1 - Create a basic FAQ page

Step 1. Go to Online Store > Pages.

Step 2. Click Add page.

Step 3. Set the title to “FAQ” or “Frequently Asked Questions”.

Step 4. Use the description editor to write your Q&A content. A clean format:

Use bold text for each question, followed by the answer in a normal paragraph. Separate each Q&A pair with a line break.

Related: Add a Custom Contact Form in Shopify.

Related: Add a New Menu Item in Shopify.

Related: Create a New Page in Shopify.

Step 5. Set the URL handle in the SEO section to faq for a clean /pages/faq URL.

Step 6. Save and add the page to your navigation.

When to use this: Good enough for stores with fewer than 10 questions.

Limitation: No accordion behaviour, so a longer page gets hard to scan.

Method 2 - FAQ section in the Theme Editor (recommended)

Many modern Shopify themes include a built-in FAQ or accordion section. This method gives you:

• A clean collapsed/expanded accordion UI
• Questions and answers kept in the page’s HTML, where search engines and AI crawlers can read them

Step 1. Go to Online Store > Themes > Customize.

Step 2. Using the page selector at the top, navigate to your FAQ page (or create the page first using Method 1).

Step 3. In the left sidebar, click Add section.

Step 4. Look for a section labelled FAQ, Accordion, or Collapsible rows. Select it.

Step 5. Add individual question-and-answer items inside the section. In the block settings, there’s usually a field for the question text and the answer text.

Step 6. If the section has a FAQ schema or structured data toggle, you can leave it on. It no longer produces rich results in Google, but it does no harm.

Step 7. Save.

Is FAQ schema still worth adding in 2026?

Not for Google’s search results. In August 2023 Google limited FAQ rich results to well-known, authoritative government and health websites.¹ It then stopped showing them for every site from May 7, 2026, and has since removed the feature’s documentation.²

You don’t need to remove existing markup. Google’s own guidance from 2023 is that unused structured data does not cause problems for Search.¹ Just don’t expect FAQPage markup to change how your listing looks.

Put the effort into the answers instead. Clear questions and direct answers in the page’s visible text are what shoppers read and what AI search engines can quote. Our guide to adding structured data in Shopify covers the markup that still earns rich results, such as Product data.

How do AI shopping agents get your FAQ answers?

When a shopper asks an AI assistant about your store through Shopify’s agentic channels, the store’s answers come from the Shopify Knowledge Base, a free app built by Shopify. Shopify describes it as the place to track your policies, FAQs and brand voice so agents have the right answers.³

Its FAQs are not shown on your storefront, and Shopify only fills them in from your settings and policies, such as the countries you ship to and your return rules. Questions about sizing, materials or product care get no answer until you add them.

So once your FAQ page is written, copy the questions that matter before a purchase into the Knowledge Base app as well. Our Shopify Knowledge Base guide shows what Shopify fills in, what it misses, and how to add answers in bulk.

Related: Fudge Page Builder.

How to create a FAQ page structure that works

Group questions by topic. If you have more than 8 questions, organise them under sub-headings: “Orders”, “Shipping”, “Returns”, “Products”.

Lead with the most common questions. Put the questions you get most often via email or chat at the top.

Keep answers direct. One to three sentences per answer. If the answer is longer, link to a dedicated page.

Use actual customer language. Write the question the way a customer would type it, not the way your team talks internally.

Update it regularly. When a new question comes in via support, add it to the FAQ, and to the Knowledge Base if shoppers ask it before buying.

What to include on a Shopify FAQ page

A basic FAQ page for a product-based Shopify store usually covers:

Orders:

• How do I place an order?
• Can I change or cancel my order?
• Do you accept wholesale orders?

Shipping:

• How long does shipping take?
• Do you ship internationally?
• How do I track my order?

Returns:

• What is your return policy?
• How do I start a return?

Products:

• Are your products [vegan/organic/cruelty-free]?
• What sizes do you offer?
• How do I care for my [product type]?

FAQ