Replace the homepage hero with a countdown to our [event/launch] on [date/time]. When it hits zero, swap to "It's live — shop now."
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Replace the homepage hero with one that has a 'Launching in 3 days' message and a live countdown timer to the launch date (Saturday at noon). When the timer expires, swap the hero to 'It's live — shop now'.
- Live countdown to a launch / sale / drop.
- Auto-swaps to a 'live now' hero when the timer hits zero.
- Timezone-aware — set in your store's timezone.
- Supports recurring schedules (every Friday) for restocks.
What you're trying to do
Specific, visible deadlines drive action. A live countdown on the hero turns an upcoming event into immediate anticipation — and when the event lands, the hero swap means returning visitors immediately know it's go-time.
Things to watch out for
- Timezone — Fudge sets in the store's TZ; customers in other regions see the same expiry moment.
- Auto-swap — Fudge writes both states so the transition is automatic.
- Layout shift — Fudge handles this: the timer reserves space on first paint so the hero doesn't bump.
- Recurrence — for weekly drops, Fudge schedules the swap to repeat.
How Fudge does it
Fudge duplicates your live theme into a draft, builds the section as an editable Shopify section with the placement and behavior your prompt requires, and wires it to your real product data and brand styling. Everything starts in draft — preview on your store, tweak via the Theme Editor, and publish only when you're ready. Your live store stays untouched.
Why hero countdowns build pre-launch energy
For product launches, sales, or events, a homepage hero with a countdown to the moment builds anticipation across all your traffic. Auto-swapping to “It’s live” when the timer hits zero captures the launch moment seamlessly.
When this is worth building
Build the countdown hero for any meaningful upcoming moment — product launch, sale start, event opening. Skip for evergreen marketing where there’s no specific moment.
What makes one great
- ‘Launching in X days’ messaging — specific, urgency-building.
- Live countdown timer — ticking, present, immediate.
- Auto-swap post-expiry — to “It’s live — shop now.”
- Brand styling matched — not a default timer widget.
Pair this with coming-soon waitlist page and new collection launch page.