Build a coming-soon page for our [product/collection name]. Launch date [date]. Email signup for 24-hour early access.
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Build a coming-soon page at /pages/coming-soon: 'Something Big is Coming' hero with subtle product teaser, countdown to launch date, email signup for exclusive early access (24h before public), waitlist member count for social proof, and FAQs.
- Email signup with exclusive 24h early access.
- Live countdown + waitlist member counter.
- Redirects to the product page at launch.
- FAQ schema for search engines and AI assistants.
Sections this page should include
- Hero with subtle product teaser + countdown to launch
- Email signup for 24-hour early access
- Waitlist member count for social proof
- Product preview imagery (without revealing too much)
- FAQ for launch date, pricing, availability
- Redirect to the product page at launch
What you're trying to do
Pre-launch traffic is the most expensive traffic you'll ever buy if you waste it. A coming-soon page converts that traffic into a list, then converts the list into Day 1 sales — by giving early-access subscribers a window before the public launch. A strong first day also helps the product's ads and rankings afterwards.
Things to watch out for
- Email capture: sign-ups go to a 'pre-launch waitlist' list in Klaviyo.
- Early access: a private link in your launch email opens the product 24 hours early.
- Launch day: the page redirects to the product page at launch.
- Tease balance: Fudge helps you tease without spoiling.
How Fudge does it
Fudge duplicates your live theme into a draft, builds a custom page template with the sections and logic your prompt requires, and populates it with your real products, pricing, and brand styling. Everything starts in draft — you preview before publishing, tweak any section, and your live store stays untouched until you're ready.
Building a coming-soon page that builds the launch list
A coming-soon page is the pre-launch funnel for a new product or collection. Done well, it captures email signups for early access, builds anticipation, and ensures launch-day traffic. Done badly, it’s just a placeholder that doesn’t move the needle.
When this page is worth building
Build the coming-soon page for any meaningful launch — new collection, new product line, hero SKU. Skip the page for routine restocks or minor updates — those don’t justify the build.
The page works best with at least 3–4 weeks of runway. Less than that doesn’t allow the list to grow meaningfully before launch.
What makes one great
- ‘Something big is coming’ hero with countdown — the moment, not the product, is the focal point.
- Email signup for 24-hour early access — the incentive to sign up. “First in line” is more compelling than “be notified.”
- Waitlist member count for social proof — “Join 2,847 others already on the list.”
- Product teaser without revealing too much — a glimpse, not the full reveal.
- FAQ for launch date, pricing, availability — addresses the obvious objections in advance.
- Redirect to the product page at launch — when the timer hits zero, visitors land on the live product.
Common mistakes to avoid
The biggest mistake is revealing too much before launch. The coming-soon page should tease, not show. Save the full reveal for launch day to maximize email signups in the run-up.
The second mistake is missing the switch-over. If your coming-soon page is still showing “coming soon” on launch day, you’ve lost the SEO equity and the conversion moment. Plan the redirect to the product page as part of the launch.
Pair this with a new collection launch page — the coming-soon page builds the list; the launch page captures the conversion. Fudge builds both with its page builder.