Rewrite all my meta descriptions. Match my brand voice and include the main keyword.
Want more control? See the expanded prompt ›
Rewrite every meta description across products, collections, and pages. Keep each one under 155 characters. Include the primary keyword and a specific reason to click. Match my brand voice. Surface anything that needs my approval.
- Every meta description stays under 155 characters.
- Primary keyword and a specific reason to click in every one.
- Brand voice consistency.
- Human review for ambiguous cases.
What you're trying to do
Meta descriptions are one of the few parts of a search result you can write yourself. Most stores have generic ones from the theme or none at all, which leaves Google to generate its own. A bulk rewrite is a small effort, and you can compare click-through rates before and after.
Things to watch out for
- Brand voice: Fudge matches your existing copy.
- Keywords: Fudge pulls primary keyword from page H1 + product title.
- Special cases: Fudge flags products with policy-sensitive language for review.
- Length: up to 155 characters; Fudge enforces the limit.
How Fudge does it
Fudge audits your entire store, generates the rewrites or new content in a draft, and surfaces every change for review before deployment. Nothing ships without your approval — review one by one or approve in a batch. Your live store stays untouched until you publish.
Why bulk meta description rewrites pay off fast
Meta descriptions don’t directly rank pages, but they meaningfully affect click-through rate from SERPs. Most stores have hundreds of meta descriptions that were auto-generated, are off-length, or don’t include the primary keyword. Bulk rewriting fixes the SERP click-through across the entire store at once.
When this is worth doing
Run the bulk rewrite if your meta descriptions are inconsistent — some too short, some too long, many missing keywords. The fix is also a natural one to bundle with an SEO audit, since fixes cluster.
What makes a great rewrite pass
- Up to 155 characters — Google truncates around 155-160, so staying under 155 keeps the whole description visible.
- Primary keyword included — for each page, the keyword the page should rank for.
- A specific reason to click — what makes this page worth opening, not a generic “Shop now.”
- Brand voice consistency — calibrated to your existing copy.
- Approval queue before deployment — review each rewrite before it ships. Fudge surfaces them in batch.
Common mistakes to avoid
The biggest mistake is keyword stuffing. Meta descriptions with three keyword variations read as spam and reduce CTR.
The second mistake is bulk-shipping without review. Even with great prompts, you want to review the rewrites before they hit Google. Approve in batch, ship confidently.
Pair this with bulk product description rewrite and SEO audit + fix list, three tools for systematic SEO improvement. Fudge runs this as part of its Shopify SEO work; to edit descriptions by hand, see how to edit meta descriptions in Shopify.