Fudge can now help decide what your store should look and feel like, then carry that direction into your Shopify theme and future builds.
Choose a visual direction live
Start with a brand personality, then choose a base colour, a palette direction, and a font pairing. Every choice updates a live brand-board preview beside the chat, so you can compare directions before committing to one.
The colour options are checked for readable contrast, and you can use a colour from an uploaded logo, image, or inspiration site instead of starting from a preset.
Apply the approved identity to your theme
Fudge saves the approved identity as your brand kit, then maps its colours, font roles, corner style, and logo into your theme’s existing settings. The theme keeps its structure while the visual system becomes yours.
You get the normal real-store preview and review before publishing, and the change remains undoable. Future pages and sections use the same approved brand direction.
Generate a logo when you need one
If you do not have a usable logo, Fudge can create three original, horizontal wordmark directions designed for a storefront navigation. It explains each option and waits for you to choose before applying anything.
You can also upload a logo, use a typography-only wordmark, or leave the decision for later.
Help me choose a visual direction for my brand and apply it to my Shopify theme.