These UK stores span fashion, jewellery, interiors and specialist retail. Each example focuses on a particular part of shopping, from finding a book to booking a studio appointment.
Finisterre combines large outdoor photographs with prominent collection links, including New Arrivals. Menswear and womenswear routes sit beside the campaign, followed by illustrated clothing categories. Visitors can move from a setting they recognize to the clothing shown there.
For your store
Connect each lifestyle image to a specific collection or product use case.
Missoma places Welding Studio and Piercing Studio services alongside its jewellery collections. The service cards give appointments a visible destination on the homepage. Someone planning a visit can find that route without first searching a store locator.
For your store
Give bookable services a clear destination alongside your product categories.
Astrid & Miyu's Our Services row has separate photographs and destinations for piercings, permanent jewellery, story chains and tattoos. Each card introduces a type of studio visit. Customers can explore the appointment before committing their time to a booking.
For your store
Separate product shopping from appointment discovery, then connect the two where relevant.
The Conran Shop pairs room and product photographs with direct links to Christmas pieces, lighting, furniture, rugs and the outlet. Each tile shows a setting or assortment and gives it a named destination, helping visitors choose where to begin in a varied interiors range.
For your store
Pair a room-setting image with a direct link to the products in that setting.
Completedworks places short captions and shopping links beside asymmetrical jewellery photographs. The text adds context to unfamiliar shapes while keeping the pieces within reach. A specific detail about the design can give a curious visitor a reason to open its product page.
For your store
Connect editorial imagery and captions directly to the pieces they describe.
Loveness Lee shows the flagship store, jewellery being made and the founder, with a link to her story. The London workshop gives the making process a specific location. Photographs of the work let visitors inspect the people and process behind the jewellery.
For your store
Show who makes the product and where the work happens, with evidence shoppers can inspect.
Otiumberg follows a personalized-gift feature with a jewellery row containing names and prices. The campaign introduces an occasion, then the cards identify pieces a shopper can compare. That connection keeps the featured products easy to find.
For your store
Follow an editorial feature with clearly identified products from the same idea.
Present & Correct uses compact navigation and an arranged stationery photograph, with routes to the shop, journal and Instagram. The small set of destinations leaves space to inspect the objects. It suits a specialist assortment that can be introduced without a large category menu.
For your store
Choose a few useful browsing paths and let consistent product photography do the rest.
Counter-Print pairs an All Books tile with a publisher collection and a grid of book covers. Covers and descriptive titles invite browsing, while the complete catalogue remains one clear click away. Visitors can choose between a selected collection and the full range.
For your store
Combine selected editorial picks with a clearly labeled route to the complete catalogue.
Pippa Small gives a jewellery campaign most of the opening screen, with restrained navigation and a short collection link. The large photograph provides a close introduction to the collection. Visible shopping routes let returning visitors proceed directly to products.
For your store
Use atmospheric storytelling without hiding the route to products or store information.
Jaded London gives Menswear and Womenswear equal space within one campaign photograph. The utility header remains sparse. Keeping these main routes recognizable lets returning customers find the range even when the imagery changes with a new drop.
For your store
Let the campaign change while keeping the main shopping routes stable.
Represent's menu lists New Arrivals, Bestsellers and Restocked separately from clothing, footwear and accessory categories. The labels distinguish a new release from a familiar item that has returned. Campaign photography sits beside the links without obscuring those choices.
For your store
Give returning and first-time customers clear routes into the same catalogue.
Desmond & Dempsey places New to D&D? Start Here beneath its editorial campaign. Consistent model photographs introduce the range in a product row. This gives first-time visitors a manageable selection alongside the brand's longer stories and collaborations.
For your store
Give new visitors a clear starting selection beside richer editorial content.
Derek Rose follows a relaxed lifestyle image and gifting headline with recipient links and a large-image product grid. The captured Gift Inspirations row also has recipient tabs. Visitors can move from the campaign into a gift selection with recognizable choices.
For your store
Follow an atmospheric gift campaign with practical recipient and product routes.
Orlebar Brown follows its campaign with a New Season row showing garment names, colours and prices. The photograph introduces the setting, and the cards identify the individual pieces. Keeping those details visible on touch screens makes the same comparison available on a phone.
For your store
Follow lifestyle imagery with comparable product cards and accessible variant choices.
Choose a reference whose buying decision resembles your own. Counter-Print keeps an All Books route beside selected publishers and covers, which suits a specialist catalog. Represent separates new arrivals from restocked pieces, addressing customers who return to look for something they missed.
For an image-led range, compare what happens after the campaign photograph. The Conran Shop links room settings to named collections, and Orlebar Brown follows resort imagery with garment names, colors and prices. Look for a clear route from the image to the pictured products. You can adapt that relationship without reproducing the campaign’s photography or the retailer’s full assortment.
Missoma gives its welding and piercing studios visible cards alongside jewelry. Astrid & Miyu separates several types of appointment, each with a photograph and destination. Visitors can see what an appointment involves before opening the booking flow.
Keep that route distinct from buying an item for delivery. A store or studio page should explain the service, its location and what the customer needs to know before choosing a time. Loveness Lee’s workshop and founder photographs show who makes the jewelry and where the work takes place. Use relevant About-page examples when a fuller introduction belongs outside the product page.
The examples include Finisterre, Missoma, Jaded London, Represent and specialist shops such as Counter-Print. The shops cover fashion, jewelry, outdoor clothing, books and stationery.
Yes. A clearer category label, a named starting collection or an explanation of a product can work with a small assortment. Choose the detail that answers your customers’ question without copying the reference store’s full catalog.
Give each service a named destination with an explanation and a clear route to booking. Missoma and Astrid & Miyu use separate service cards, so visitors can distinguish a studio appointment from an ordinary product order.
Keep the main shopping routes recognizable while campaign images and edits change. Jaded London retains clear menswear and womenswear entrances; Represent provides separate routes for new arrivals and restocked products.
Give Fudge a goal and a reference. It suggests changes for your store, builds a draft in your Shopify theme and reports back. You review each change before it goes live.
See how the store editor works