Shopify’s case studies document Plus usage for these stores. The examples examine visible shopping details, including category links, product comparisons and refill routes. Those choices do not establish that a design performs better or requires the Plus plan.
Gymshark places direct shopping links on the Lift Seamless 2.0 campaign and follows it with a matching product row. Visitors can compare the featured garments without another search. This visible arrangement does not, by itself, require a Plus-specific feature.
For your store
Give each campaign a precise shopping destination and retain a simple route to popular products.
707 Street offers visual routes through licensed collections, alongside blind boxes and preorders. A shopper can begin with a familiar franchise or another buying preference. Each navigation choice needs a distinct selection behind it to remain useful in a broad collectible range.
For your store
Use categories that match the ways customers choose licensed products.
Swan's Deal of the Month section uses matching appliance cards with names, prices and shopping buttons. One shows an included gift beside the product. The small selection gives visitors a place to start while making the offer's contents visible.
For your store
Make a featured recommendation specific about the product, price and included extras.
Incu introduces St. Agni, Damson Madder and Paloma Wool with a photograph and a concise description of each. Shopping links connect the introductions to their products. The retailer explains its selection before asking visitors to compare unfamiliar labels.
For your store
Link each brand introduction directly to its products.
SWATI's bestseller row includes lens bundles, a starter kit and individual lenses, with sale and regular prices. Similar packaging can make these choices difficult to distinguish. Visible contents and quantities are needed beside the price so customers can compare what each order includes.
For your store
Make bundle contents, quantities and prices easy to compare with individual products.
SodaStream gives water makers and CO2 cylinders equally prominent category panels, with flavours and bottles below. Existing owners can go directly to replenishment. New customers retain a separate route to the device and its introductory information.
For your store
Give refills and replacement supplies a dedicated route alongside the main product.
SaturdayClub's New In row combines consistent outfit photographs with names and Singapore-dollar prices. The currency identifies the shopping context before customers compare garments. Delivery details and any later market switch need to carry through the same clarity.
For your store
Keep currency, product names and prices clear within visual merchandising.
Aje's header separates Aje, Aje Studio and Aje Athletica above its New Arrivals row. Related labels stay visible without appearing in every garment category. Customers can choose the brand context before comparing dresses, colours and prices.
For your store
Give each distinct label its own destination and clearly named categories.
BPI Sports uses packaging photographs and short labels for pre-workout products, fat burners, amino acids and protein. These are the store's category names. Ingredients, quantities and usage information still need to explain individual products within each destination.
For your store
Use familiar category labels and distinct product images to organize a specialist range.
Honey Birdette's chooser lists countries and currencies and identifies the active market. It also warns that switching location clears the bag. The customer can understand that consequence before choosing another storefront.
For your store
Name the market and currency clearly, and explain any consequences before a region switch.
TASCHEN's New & Trending row gives covers substantial space while retaining edition labels and prices beneath them. The repeated cards support comparison between versions. Readers can inspect the artwork and still identify the edition they would be ordering.
For your store
Use strong editorial images with direct paths to the edition and product details.
Gresham Blake separates Bespoke Tailoring from Gifting, Suits, Shirts and Ties in its category photographs. A consultation has a different next step from ordering a finished garment. These labels help visitors choose the appropriate route before entering either process.
For your store
Give ready-to-buy products and consultation-led services distinct next steps.
Nanoleaf's discovery grid includes Ceiling Light, Wellness, Under $100 and Find Your Perfect Setup. Visitors can begin with a product purpose, budget or guided route. Hardware compatibility needs to remain explicit once they enter a selection.
For your store
Separate distinct product purposes, then expose compatibility before purchase.
Rebecca Minkoff keeps a compact category navigation above its holiday gift guide, then presents products with names and prices. The campaign can change while these ordinary shopping details remain familiar. Navigation and product information need equivalent access on smaller screens.
For your store
Keep category links and product details visible beside campaign photographs.
PAUL & JOE Beauté's Japanese store uses small product illustrations to separate primer, lipstick and foundation from bags, wallets and accessories. Familiar labels accompany the images. This is the Albion-operated cosmetics store documented in Shopify's Plus case study.
For your store
Use recognizable product images and labels to distinguish different parts of a mixed range.
707 Street lets shoppers browse licensed collections, while Incu introduces stocked labels with photographs and short descriptions. Both address a broad assortment, but the starting point differs: one visitor recognizes a franchise; another needs help understanding an unfamiliar designer.
Returning customers can need a shorter route. SodaStream gives replacement CO2 cylinders prominence beside water makers, so an owner can go directly to replenishment. Gresham Blake separates bespoke tailoring from ready-to-buy garments because the next step is a consultation. When borrowing an idea, identify the distinct destination each category needs instead of adding more links to a menu without a clear purpose.
Gymshark follows its campaign with the corresponding product row. TASCHEN keeps edition information beneath large book covers. The photographs introduce a collection, but names, prices and versions make it possible to compare the items for sale. Maintain that practical information when adapting the layout to smaller screens.
Market controls deserve the same attention. Honey Birdette identifies the active country and currency and warns before a switch clears the bag. These are visible design decisions, separate from the plan information documented in Shopify’s case studies. Check the requirements of a specific implementation before assuming it needs Plus, and assess a proposed change against the shopping task it is meant to improve.
Each example links to an official Shopify case study documenting Plus at that time. It does not prove the store still has the same configuration or that every visible feature is native to Plus.
Many concern ordinary content and layout decisions, such as clearer category names or a refill link. Check the requirements of any specific feature before planning an implementation.
No. The case study’s platform information is separate from the performance of a particular layout. Changes need to be assessed against your own customers and measured results.
Give replacement supplies a direct, recognizable destination alongside the main product. SodaStream presents CO2 cylinders beside water makers, allowing existing owners to bypass the introductory device selection.
Give Fudge a goal and a reference. It suggests changes for your store, builds a draft in your Shopify theme and reports back. You review each change before it goes live.
See how the store editor works