Build a wholesale application page. 4-step application form with eligibility filter. Show sample pricing after approval.
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Build a wholesale application page at /pages/wholesale: hero pitching the wholesale program, eligibility filter (minimum store size, business type, etc.), 4-step application form, sample wholesale pricing visible after approval, and 'what happens next' timeline.
- Eligibility pre-filter qualifies leads before they apply.
- Multi-step form keeps friction low.
- Approved applicants see gated pricing once you tag them in Shopify.
- Clear 'what happens next' timeline keeps applicants from giving up.
Sections this page should include
- Hero pitching the wholesale program
- Eligibility filter (store size, business type, etc.)
- Multi-step 4-step application form
- Sample wholesale pricing reveal after approval
- 'What happens next' timeline
- FAQ for wholesale-specific questions
What you're trying to do
Most wholesale pages are an email link. That's free leads thrown away. A real application page pre-qualifies (so you don't waste time on bad fits), captures structured data (so approval is fast), and sets expectations (so applicants don't ghost waiting).
Things to watch out for
- Pre-filter: filters out unqualified applicants before they invest time.
- Step depth: 4 steps max; more loses applicants.
- Approval: approve an applicant in Shopify and tag them (or add them to a B2B company), and the gated pricing appears for them.
- Timeline: a line like 'we'll review within 5 business days' sets expectations.
How Fudge does it
Fudge duplicates your live theme into a draft, builds a custom page template with the sections and logic your prompt requires, and styles it with your brand's fonts, colors and existing images. Everything starts in draft — you preview before publishing, tweak any section, and your live store stays untouched until you're ready.
Building a wholesale application page that pre-qualifies efficiently
A wholesale application page handles the funnel that the B2B partner page can’t: structured application from prospects who don’t need a call, they just need to apply, get approved, and start ordering. The page should pre-qualify hard upfront, then make the application itself friction-free for qualifying applicants.
When this page is worth building
Build the wholesale application page if you have a wholesale program with clear eligibility criteria. Skip the page if all your wholesale comes through partner reps — those don’t apply, they’re recruited.
The page works best when the criteria are objective: minimum store size, business type, region. Subjective criteria (brand fit, mission alignment) need a call instead.
What makes one great
- Hero pitching the wholesale program — what partners get, why this is worth applying for.
- Eligibility filter upfront — minimum store size, business type. Pre-qualifies fast.
- Multi-step 4-step application form — each step short. Total fields stay reasonable.
- Sample wholesale pricing reveal after approval — incentive to complete the application.
- ‘What happens next’ timeline — reduces post-submission anxiety. “We’ll review within 5 business days.”
- FAQ for wholesale-specific questions — minimum orders, payment terms, ongoing support.
Common mistakes to avoid
The biggest mistake is showing wholesale pricing publicly. That undermines your retail margin and trains shoppers to expect wholesale rates. Lock pricing behind approval.
The second mistake is no clear approval timeline. Applicants want to know when they’ll hear back. “We’ll review your application within 5 business days” reduces follow-up anxiety.
Pair this with a B2B partner page with calculator — high-touch path for big partners, structured path for routine wholesale.
Fudge builds this page with its page builder.