Build a sustainability page. Headline metric: "90% recycled materials by 2027." 4 commitments with progress, certifications, and supply chain map.
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Build a sustainability page at /pages/sustainability: hero with our headline metric (e.g. '90% recycled materials by 2027'), 4 commitments with progress bars, certifications grid (B Corp, GOTS, Fair Trade), supply chain map, annual report download.
- Measurable metrics with progress bars.
- Certifications grid (B Corp, GOTS, Fair Trade, FSC).
- Supply chain transparency with country / partner names.
- Annual report download for accountability.
Sections this page should include
- Hero with headline sustainability metric
- 4 commitments with progress bars
- Certifications grid (B Corp / GOTS / Fair Trade / etc.)
- Supply chain map
- Annual report download
- FAQ for sustainability claims and verification
What you're trying to do
Sustainability pages can be one of the most trusted pages in your store, or one of the most cynical. The difference is measurement. Vague claims feel hollow; specific metrics with progress bars and third-party certifications feel real.
Things to watch out for
- Greenwashing: Fudge flags claims without a number or certificate behind them.
- Measurement: Fudge prompts you for real numbers, doesn't invent them.
- Certifications: Fudge can guide which ones make sense for your category.
- Annual cadence: the page is designed for yearly progress updates.
How Fudge does it
Fudge duplicates your live theme into a draft, builds a custom page template with the sections and logic your prompt requires, and styles it with your brand's fonts, colors and existing images. Everything starts in draft — you preview before publishing, tweak any section, and your live store stays untouched until you're ready.
Building a sustainability page that survives scrutiny
Sustainability pages are heavily scrutinized by shoppers, journalists and increasingly by regulators (the FTC’s Green Guides in the US, and in the EU the Empowering Consumers Directive, which bans generic claims like “eco-friendly” from September 2026). A page that survives scrutiny has specific metrics, named partners, certified materials and a transparent supply chain rather than vague commitments. The substantive version reads as credible; the vague version reads as greenwashing.
When this page is worth building
Build the sustainability page if you have substantive practices to highlight. Skip the page if you don’t — a thin sustainability page invites criticism that’s hard to recover from. Better to have no page than a page that fails scrutiny.
What makes one great
- Headline metric in the hero — “90% recycled materials by 2027” or similar. Specific, measurable, dated.
- 4 commitments with progress bars — visual feedback on where you are vs. where you said you’d be.
- Certifications grid — B Corp, GOTS, Fair Trade, OEKO-TEX, whatever applies. Logos with verification links.
- Supply chain map — visual showing where things come from. Transparency builds trust.
- Annual impact report download — PDF with last year’s results, third-party verified where possible.
- FAQ for sustainability claims and verification — addresses the most common skeptical questions.
Common mistakes to avoid
The biggest mistake is unsubstantiated claims. “Eco-friendly” without certification or specifics reads as thin and triggers consumer skepticism, and from September 2026 generic claims like it are banned in the EU. Specific certifications, named partners, and measurable metrics build trust.
The second mistake is missing the progress reality. Sustainability progress is gradual. A page that claims 100% sustainable across all dimensions reads as overstated. Honest acknowledgment of where you are vs. where you’re trying to get to is more credible.
Pair this with Earth Day page and ingredient transparency page — three formats that compound the sustainability story.
Fudge builds this page with its page builder.