Build a B2B partner page with an interactive revenue calculator. Partner tiers, FAQ, and a multi-step "Book a call" form.
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Build a B2B partner landing page at /pages/wholesale: hero with the partner pitch, an interactive revenue calculator (units × margin × orders/month → projected revenue), partner tier breakdown, FAQ, and a multi-step 'Book a call' form.
- Interactive calculator with live result updates.
- Partner tier breakdown (Starter / Pro / Enterprise) with clear benefits.
- Multi-step Book a call form, with each submission sent to the email address you choose.
- FAQ tuned for the B2B buyer's specific concerns.
Sections this page should include
- Hero with the partner pitch
- Interactive revenue calculator (units × margin × orders)
- Partner tier breakdown table
- Multi-step 'Book a call' form
- Trust signals + partner testimonials
- FAQ for application process, eligibility, support
What you're trying to do
Wholesale buyers don't shop, they evaluate. They need to project margin, compare tiers, and understand fulfillment before they commit. A purpose-built B2B page replaces the 'email us for wholesale' link with a self-serve experience that pre-qualifies leads.
Things to watch out for
- Calculator inputs: Fudge keeps them simple (3 inputs max).
- Mobile UX: the calculator stacks vertically, with the result kept in view.
- Form depth: a multi-step form keeps each step short and the total number of fields reasonable.
- Lead source: Fudge saves the UTM parameters with each submission.
How Fudge does it
Fudge duplicates your live theme into a draft, builds a custom page template with the sections and logic your prompt requires, and populates it with your real products, pricing, and brand styling. Everything starts in draft — you preview before publishing, tweak any section, and your live store stays untouched until you're ready.
Building a B2B partner page with a calculator that closes the deal
B2B partner pages work better when they let prospective partners self-qualify and self-calculate ROI before requesting a call. A revenue calculator (units × margin × orders / month → projected revenue) lets partners run their own scenarios and see the case for themselves — far more convincing than a brochure-style pitch.
When this page is worth building
Build the B2B partner page if you have an active wholesale or partnership program. Skip the page if your wholesale is a long-tail of small accounts — those don’t justify the build.
The page works best when wholesale margins, tier breakdowns, and approval criteria are clearly documented. Don’t build the calculator without the underlying math.
What makes one great
- Hero with the partner pitch — what makes this partnership worth pursuing.
- Interactive revenue calculator — sliders or inputs for units × margin × orders. Real math, real outputs.
- Partner tier breakdown — table showing pricing, support, exclusivity at different tiers.
- Multi-step ‘Book a call’ form — qualified leads only. Pre-qualification questions.
- Trust signals + partner testimonials — case studies from existing partners.
- FAQ for application process, eligibility, ongoing support — addresses the obvious questions.
Common mistakes to avoid
The biggest mistake is the calculator without the verification. If anyone can run the calculator and the numbers are unrealistic for them, you’re attracting unqualified leads. Ask two or three qualifying questions (store size, region, business type) before the booking form, not before the calculator.
The second mistake is no clear next step. The calculator generates interest; the page needs a clear path to “let’s talk.”
Pair this with a wholesale application page — the partner page is high-touch (calculator, calls); the wholesale page is structured-application (form, approval flow). Different qualification paths. Fudge builds both with its page builder.