Audit my conversion funnel. Find the biggest drop-off and recommend fixes.
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Audit my conversion funnel from landing to purchase. Show each step's conversion rate, identify the biggest drop-off, and recommend specific fixes ranked by impact.
- Maps every funnel step with conversion rate.
- Identifies the single biggest drop-off.
- Compares each page with your other pages.
- Fixes ranked by likely impact.
What you're trying to do
Most CRO work optimizes whatever's loudest, not whatever's biggest. A funnel audit ranks steps by drop-off rate and tells you where to put the next dollar of effort. Sometimes it's PDP → ATC, sometimes it's cart → checkout — but you'll know.
Things to watch out for
- Data: needs Google Analytics or equivalent funnel tracking.
- Comparison: Fudge compares each page with your other pages.
- Enough data: on quieter pages Fudge waits longer, and tells you when there isn't enough data yet.
- Funnel definition: Fudge respects your specific funnel shape (some have quizzes, some have upsells).
How Fudge does it
Fudge runs the audit on your live store without changing anything, and ranks what it finds by impact. Ask it to fix an item and it drafts the change in your theme for you to preview and publish.
What a conversion funnel audit reveals
A conversion funnel audit measures the step-by-step drop-off from landing to purchase: landing → product view → add to cart → checkout → purchase. The audit surfaces the biggest single drop-off and recommends specific fixes ranked by impact.
When to run this audit
Run the funnel audit if your overall conversion rate has stalled or if you can’t articulate why shoppers are bailing. Especially worth doing before major paid traffic investment.
The audit requires GA4 (or equivalent) tracking. Without it, the funnel is unmeasurable.
What makes a great audit
- Per-step conversion rate — visible at every step. Identifies which step is the biggest leak.
- Cohort segmentation — paid vs. organic, mobile vs. desktop, first-time vs. returning. Different segments fail at different steps.
- Biggest drop-off flagged — single highest-leverage step to fix.
- Specific fixes ranked by impact — each fix is specific to the step, not a generic suggestion.
- Page-to-page comparison — comparing each page with your other pages shows which steps are actually broken vs. normal.
Common mistakes to avoid
The biggest mistake is fixing the wrong step. The visual symptom (low add-to-cart rate) often isn’t the root cause (slow PDP load, broken variant selector). Diagnose before prescribing.
The second mistake is fixing one step in isolation. Funnel steps interact — fixing PDP friction may shift the bail to checkout. Re-measure after each fix.
Pair this with CRO audit and checkout flow walkthrough, three audits covering the full conversion stack. All three are part of Fudge’s conversion rate optimization work.