Audit my email flows. Find drop-off points and the 3 highest-impact fixes per flow.
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Audit my Klaviyo flows. Check welcome series, abandoned cart, post-purchase, and win-back. Surface drop-off points, subject line performance, and the 3 highest-impact fixes per flow.
- Audits welcome / abandoned cart / post-purchase / win-back.
- Identifies drop-off points and underperforming emails.
- Subject line performance analysis.
- Ranked fixes per flow with expected revenue lift.
What you're trying to do
Email flows are the highest-LTV channel most brands have — and the most under-optimized. Most welcome sequences are 3 emails; high-performing ones are 7-9. Most abandoned cart flows fire once at 1 hour; high-performing ones have 3 touches over 72 hours. An audit finds the gaps.
Things to watch out for
- ESP connection — Fudge handles this: needs Klaviyo / Omnisend / Mailchimp / Attentive integration.
- Significance — Fudge waits for enough data before recommending changes.
- List hygiene — Fudge flags inactive subscriber problems that hurt deliverability.
- Deliverability — separate from content; Fudge audits both.
How Fudge does it
Fudge runs the audit against your live store — no changes made — and delivers a prioritized report with specific findings ranked by impact. Any fix can be applied in one tap: Fudge writes the change into a draft theme so your live store stays untouched until you preview, approve, and publish.
What an email funnel audit actually surfaces
Email is most stores’ highest-margin channel, but most stores under-invest in the flow audits that maintain it. The audit examines welcome series, abandoned cart, post-purchase, and win-back — surfaces drop-off points, subject line performance, and the 3 highest-impact fixes per flow.
When to run this audit
Run the email audit if your Klaviyo or Omnisend performance has plateaued, dropped, or never been rigorously assessed. Especially worth doing before any major email investment (new flows, segmentation overhaul).
The audit is also the right starting point for stores that have lots of automation but don’t know what’s actually performing.
What makes a great audit
- Per-flow drop-off detection — which step in each flow is losing the most opens / clicks / conversions.
- Subject line performance — winners and losers by open rate, with categorization.
- 3 highest-impact fixes per flow — actionable, ranked by lift potential.
- Segmentation analysis — flows performing well overall might be failing on specific segments.
- Cross-flow interactions — abandoned cart performance affected by welcome series timing.
- Compliance check — unsubscribe links, GDPR/CCPA, double-opt-in where required.
Common mistakes to avoid
The biggest mistake is auditing flows in isolation. Welcome series performance interacts with abandoned cart timing; post-purchase timing affects win-back relevance. Look at the system, not just the flows.
The second mistake is fixing without testing. Email changes are high-leverage but also high-risk. A/B test changes before rolling them out.
Pair this with ROAS optimization and content calendar planner — three tools for the full marketing-performance stack.