Build a welcome offer page — [X%] off your first order. Email capture for instant code, with bestsellers to shop.
Want more control? See the expanded prompt ›
Build a welcome offer page: hero with "Welcome — 20% off your first order" headline, simple email capture, instant discount code on submit, 6 bestseller products to apply it to, and a "How to use your code" section.
- Unique discount code generated per email signup.
- Bestseller grid filters to the products the code can apply to.
- Klaviyo / Omnisend native integration.
- Simple flow: visit → email → code → shop.
Sections this page should include
- Welcome hero with the discount offer prominent
- Simple email capture with inline validation
- Instant discount code on submit
- 6 bestseller products to apply the code to
- 'How to use your code' section
- Trust signals + reviews from first-time buyers
What you're trying to do
Welcome offers convert when they're concentrated. Most brands spread them across the storefront (a popup, a banner, a checkout reminder). A dedicated welcome offer page is what paid traffic should land on: one focused decision, instant gratification, clean product set to spend the code on.
Things to watch out for
- Code uniqueness — Fudge generates one code per email so they can't be shared.
- Code expiry — Fudge handles this: defaults to 14 days; configurable.
- Eligibility — Fudge can restrict to first-time customers via Shopify customer state.
- Code stacking — Fudge sets the code as non-stackable with other promos.
How Fudge does it
Fudge duplicates your live theme into a draft, builds a custom page template with the sections and logic your prompt requires, and populates it with your real products, pricing, and brand styling. Everything starts in draft — you preview before publishing, tweak any section, and your live store stays untouched until you're ready.
Building a welcome offer page that converts paid traffic well
Most stores treat the welcome offer as a popup or a banner. The brands that get serious about new-customer acquisition treat it as a dedicated landing page — focused, single-purpose, optimized for paid traffic. The page version converts 2–4x better than popup-only welcome offers because the entire layout is built around the single decision.
When this page is worth building
Build the welcome offer page if you run paid traffic to acquire new customers, especially Meta Ads. Skip the page if your paid traffic is small — a popup or banner is enough.
The 10–20% range is the sweet spot for the discount. Higher than 20% trains shoppers to expect deals; lower than 10% doesn’t drive enough conversion lift to justify the acquisition cost.
What makes one great
- Welcome hero with the offer prominent — the discount is the focal point, not the brand story.
- Simple email capture with inline validation — one field, one click, immediate code reveal.
- 6 bestseller products to spend the code on — too many choices kill conversion. The curated 6 outperform a flat shop-all.
- ‘How to use your code’ section — reduces “where do I enter this” friction at checkout.
- First-time-customer restriction — Fudge enforces this via Shopify customer state. Prevents code abuse.
Common mistakes to avoid
The biggest mistake is making the discount visible without email capture. If shoppers can see the code without giving you their email, you’re giving away the discount without building the list. The reveal-on-submit flow is non-negotiable.
The second mistake is treating the code as universal. A unique-per-email code prevents shopper-to-shopper sharing and lets you tie redemption back to specific signups. Fudge generates unique codes via the Shopify Discounts API.
Pair this with a newsletter footer block and exit-intent popup — three different acquisition surfaces, all wired to the same downstream nurture sequence.