Plan my content calendar for [quarter and year]. [N] articles per week, seasonal hooks, evergreen SEO topics, [N] campaign per month.
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Plan my content calendar for Q3 2026. I can publish 2 articles a week. Mix in seasonal hooks (Father's Day, summer skincare trends), evergreen SEO topics from a gap analysis, and 1 campaign per month.
- Quarterly view with weekly breakdown.
- Balanced mix: evergreen SEO + seasonal + campaign.
- Each item sized to your cadence (don't over-plan).
- Each entry has 'Draft it with Fudge →' link.
What you're trying to do
Content calendars usually live in someone's head or a half-abandoned Notion doc. A real calendar — grounded in seasonal demand, gap analysis, and your team's actual capacity — keeps content shipping at a sustainable rhythm and locks in the SEO compounding.
Things to watch out for
- Capacity-honest — Fudge plans to your team, not a hypothetical team.
- Mix — Fudge handles this: evergreen + seasonal + campaign is the durable formula.
- Seasonal lead time — Fudge publishes seasonal content 4-6 weeks before peak.
- Iteration — Fudge handles this: revise quarterly, not weekly.
How Fudge does it
Fudge analyzes your store data, recent traffic and orders, and brand context, then delivers the plan as a structured report. No theme changes — pure strategy. Each recommendation comes with the exact prompt to ship it as a follow-up if you want to act on it.
What a real content calendar should include
Most content calendars are spreadsheets that get abandoned by week 4. The ones that stick balance three content streams: seasonal hooks (when traffic peaks naturally), evergreen SEO topics (long-tail durable traffic), and campaign-aligned content (tied to revenue moments). The planner sets the right mix and the right cadence.
When this is worth doing
Build the calendar quarterly. Skip if you publish unpredictably — the calendar only works if you commit to the cadence.
The 2-articles-per-week cadence is achievable for most small content teams. Higher cadence is harder to sustain; lower cadence loses SEO momentum.
What makes a great calendar
- Quarter-long horizon — long enough to plan strategically, short enough to remain accurate.
- Mix of seasonal + evergreen + campaign — durable formula.
- Seasonal hooks pegged to right week — not month-after.
- Evergreen SEO grounded in gap analysis — not just topic ideas.
- 1 campaign per month — connecting content to revenue moments.
- Specific article titles + briefs — not just topic categories.
Common mistakes to avoid
The biggest mistake is the all-evergreen calendar. Without seasonal hooks, you miss the high-traffic moments.
The second mistake is the all-campaign calendar. Without evergreen, you have no compounding SEO asset.
Pair this with content gap analysis and campaign brainstorm — three planning tools that together cover the full content stack.