Add "Complete your routine" cross-sells to the cart. Suggest low-priced complementary items, single-tap add.
Want more control? See the expanded prompt ›
In the cart drawer, add a 'Complete your routine' cross-sell row. For each item in the cart, suggest a low-priced complementary product (under $20). Show 'Add for $X' button — single tap adds it.
- Price-capped suggestions (under $20) feel like add-ons, not new purchases.
- One-tap add with prominent price.
- Each cart item gets its own complementary suggestion.
- Hidden when no pairings under the price cap exist.
What you're trying to do
Cross-sells differ from upsells: cross-sells are the small add-on you didn't realize you wanted (a brush, a travel size, a refill). They lift AOV by adding small items, not by swapping for bigger ones — and shoppers love them because the math feels trivial.
Things to watch out for
- Price cap — Fudge handles this: defaults to under $20; configurable per cart subtotal.
- Relevance — Fudge pulled from co-purchase data, not random.
- Quantity — Fudge calibrates to 2 max per cart open. More feels noisy.
- Already in cart — Fudge handles this: those items are excluded.
How Fudge does it
Fudge duplicates your live theme into a draft, edits the relevant template (product, cart, or checkout) with the changes your prompt requires, and tests against your real product data. Everything starts in draft — preview on any product or in the cart, tweak any detail, and publish when you're ready. Your live store stays untouched.
When cross-sells differ from upsells
Cross-sells (complementary lower-priced items) pair differently than upsells (higher-priced alternatives). A “Complete your routine” cross-sell row in the cart, surfacing under-$20 complements to what’s already in cart, lifts AOV without feeling pushy.
When this is worth building
Build cross-sells if your catalog has clear complement patterns (skincare → tools, dress → accessories, supplements → tea). Skip for standalone categories.
What makes one great
- Under $20 (configurable) — feels like an easy add.
- Co-purchase data driven — pulled from actual order patterns.
- 2 items max per cart open — more feels noisy.
- Items already in cart excluded — no duplicate suggestions.
Pair this with cart upsells and frequently bought together.