Build a bundle builder. Three tiers: pick [N], pick [N], pick [N]. Auto-apply tier discount. Sticky add-to-cart.
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Build a bundle builder page at /pages/build-your-bundle: tier selector (Starter 3 items / Popular 5 items / Ultimate 8 items), product picker with checkboxes (limited to the tier's count), live progress bar, auto-applied tier discount, and a sticky 'Add bundle to cart' CTA.
- 3 tiers with different item counts and discounts.
- Live progress UI as shoppers add to the bundle.
- Auto-applies the tier discount at checkout.
- Sticky bottom CTA with running total.
Sections this page should include
- Tier selector (Starter / Popular / Ultimate)
- Product picker with item-count limit
- Live progress bar showing tier reached
- Auto-applied tier discount logic
- Sticky 'Add bundle to cart' CTA
- Trust signals + reviews
What you're trying to do
Build-your-own bundles let shoppers choose what goes in, and a tier discount gives them a reason to pick more. When the discount scales with the tier, the bigger bundle is always the better deal.
Things to watch out for
- Tier count: 3 tiers is the sweet spot; more becomes overwhelming.
- Discount math: Fudge sets the discounts so the higher tier is always the better deal per item.
- Stock: Fudge filters out out-of-stock options.
- Mobile UX: the picker is designed for mobile first, with the CTA at the bottom.
How Fudge does it
Fudge duplicates your live theme into a draft, builds a custom page template with the sections and logic your prompt requires, and populates it with your real products, pricing, and brand styling. Everything starts in draft — you preview before publishing, tweak any section, and your live store stays untouched until you're ready.
Building a bundle builder page that lifts AOV without feeling pushy
A bundle builder page lets shoppers compose their own bundle — pick 3, 5, or 8 items, get tiered discounts. The format works because it gives shoppers agency (they pick what they want) and rewards higher-tier choices (bigger bundle = bigger discount). Fudge reports order value before and after the page goes live.
When this page is worth building
Build the bundle builder if your catalog supports it — multiple complementary items in similar categories. Skincare lines, supplement stacks, apparel basics, and food pantry items all bundle well. Single-SKU brands or strictly-different categories don’t bundle as naturally.
What makes one great
- Tier selector — Starter (3 items) / Popular (5 items) / Ultimate (8 items). The “Popular” middle tier should be visually highlighted.
- Product picker with item-count limit — shoppers can’t exceed the tier they chose. Limits choice paralysis.
- Live progress bar — visual feedback as they pick. Reinforces the tier.
- Auto-applied tier discount — discount kicks in when they hit the tier count.
- Sticky ‘Add bundle to cart’ CTA — visible at all times during the build.
Common mistakes to avoid
The biggest mistake is too many tier options. 3 tiers is the sweet spot. 4 starts to feel overwhelming.
The second mistake is unclear discount math. Shoppers should see “Save $24 by picking 5 instead of 3” surfaced clearly. Hidden tier benefits don’t drive the trade-up.
Pair this with an outfit bundle builder — bundle builder is shopper-curated; outfit bundle is brand-curated. Offering both serves different shopper modes. Fudge builds both as part of its bundles and discounts tools; for the manual route, see how to create a bundle page in Shopify.