Run a WCAG accessibility audit. Prioritize critical failures.
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Run a WCAG 2.2 accessibility audit on my store. Check color contrast, alt text, keyboard navigation, focus order, form labels, and ARIA usage. Prioritize critical accessibility failures.
- Tests against WCAG 2.2 AA standards.
- Covers alt text, contrast, keyboard nav, focus order, ARIA.
- Identifies the specific elements causing failures.
- Drafts fixes for common issues, like alt text and contrast, for you to review.
What you're trying to do
Accessibility is a legal requirement in many places, and inaccessible pages lose sales everywhere. About 16% of people live with a significant disability (WHO), and many shop with a keyboard, a screen reader or low vision. A WCAG audit identifies the failures, and many are quick to fix.
Things to watch out for
- Compliance: Fudge tests against WCAG 2.2 AA (most jurisdictions require AA).
- Auto-generated alt text: Fudge writes descriptive alt text for all images.
- Color contrast: Fudge can suggest brand-compatible adjustments.
- Re-test: run the audit again after fixes ship to confirm each one is closed.
How Fudge does it
Fudge runs the audit on your live store without changing anything, and ranks what it finds by impact. Ask it to fix an item and it drafts the change in your theme for you to preview and publish.
Why a WCAG accessibility audit matters beyond compliance
Accessibility audits often get framed as risk mitigation — avoid ADA lawsuits, comply with regulations. Both are true, but the bigger reason to audit is that accessible stores convert better for everyone. Larger tap targets help motor-impaired shoppers and also help everyone on mobile. Better color contrast helps low-vision shoppers and also helps everyone in sunlight. Clear focus states help keyboard users and also help everyone navigating fast.
When to run this audit
Run the WCAG audit if your store has never been audited rigorously, or if you’ve made significant theme changes since the last audit. Especially worth doing before high-traffic moments (BFCM, product launches) when accessibility failures cost real conversions.
WCAG 2.2 AA is the standard most jurisdictions use. The 2.2 update added requirements around focus, drag interactions, and authentication — recent changes worth being current on.
What makes a great audit
- WCAG 2.2 AA full scope — every page type, every conversion-critical surface.
- Color contrast across the theme — buy buttons, CTAs, text on backgrounds. Real ratios, not estimates.
- Alt text on product images — meaningful descriptions, not “product” or “image1.jpg.”
- Keyboard navigation — every interactive element reachable and operable by keyboard.
- Focus order — tab order matches visual order. Surprising tab jumps are an accessibility failure.
- Form labels and error states — accessible to screen readers.
- ARIA usage — correct, not over-applied. Over-ARIA is worse than no ARIA.
Common mistakes to avoid
The biggest mistake is auditing once and not re-testing. After fixes ship, re-run to confirm closure. Without the loop, regressions slip in over time.
The second mistake is treating accessibility as a list to complete. It’s a posture — design with accessibility in mind, not just retrofit at audit time.
Pair this with mobile UX audit and core web vitals audit — three complementary audits covering accessibility, mobile, and performance. Fudge runs all three as part of its conversion rate optimization work; for a wider look at the topic, see Shopify accessibility audit.