Store name & logo
A name you chose, or one coined for you, with a logo to match.
A launch-ready design for your new store.
Tell us what you want to sell. Fudge shapes the name, logo, homepage design, colors, and type into one ready-to-use brand pack.
- 01Store name & logo
- 02Three homepage designs
- 03Colors, type & imagery
How it works
From store idea to brand identity in one sitting.
No design skills, no mood-board homework. Describe the store you want to build and Fudge walks you through four short steps: you make the calls, it does the design work.
01
Describe your idea
Tell Fudge what you plan to sell and who it’s for, in a sentence or two. It asks a few quick follow-up questions, then helps you settle on a store name and logo.
02
Swipe designs you love
React to a curated lookbook of real storefront designs. Fudge learns your taste from what you like and skip. It never copies another brand, only the patterns you respond to.
03
Pick your favorite concept
Fudge designs three distinct homepage concepts for your store. Open each one full-screen and choose the strongest direction, or steer all three with one round of feedback.
04
Get your brand pack
Your pick becomes a complete brand pack: logo, color palette, typography, matching product and collection page designs, and campaign imagery in one shareable document.
What you get
Everything a new Shopify store needs to look like a real brand.
A brand pack is a practical starting kit: the visual decisions that usually take weeks with an agency, settled before you’ve built a single page.
Color palette
Five brand colors with roles, extracted from your chosen design.
Typography pair
A heading and body typeface that carry your brand’s voice.
Homepage design
A full homepage concept designed around your products and audience.
Product & collection pages
Matching page designs in the same visual system as your homepage.
Imagery direction
Campaign photography for your brand in one consistent art direction.
Why brand first
Build the brand before you build the store.
Most new Shopify stores start backwards: pick a theme, pour the products in, then wonder why nothing feels cohesive. A brand identity is what makes shoppers trust a store they’ve never heard of: the name, logo, colors, typography, and a clear visual direction.
This free brand pack generator gives you that identity up front. Instead of a generic template, you get homepage, product page, and collection page designs created for your products, your audience, and the taste you showed us in the lookbook.
And when you’re ready to build, install Fudge and your brand pack comes with you. The Launch plan turns the same decisions about palette, type, and layout into a working Shopify storefront, so the store you publish matches the brand you designed here.
FAQ
Questions, answered.
Is the brand pack generator really free?
Yes. Creating a brand pack is completely free and doesn’t require a Shopify store or a Fudge account. You only pay if you later decide to build your store with Fudge.
Do I need a Shopify store already?
No. The tool is built for the idea stage, so you can create your brand pack before you’ve signed up for Shopify or bought a domain. All it needs is a description of what you plan to sell.
What exactly is in the brand pack?
A store name, a logo, a five-color palette with named roles, heading and body typefaces, a homepage design, matching product and collection page designs, and campaign imagery direction, assembled into one document you can save as a PDF.
Can I use my existing store name and logo?
Yes. Bring your own name, link an existing logo, or do both. Fudge designs the rest of the identity around what you already have instead of replacing it.
Are the designs templates?
No. Each homepage concept is generated for your specific brief, informed by the storefront designs you liked in the lookbook. You get three distinct directions designed for your store, not a theme from a marketplace.
Can I change the designs?
Yes, one revision round is included. Tell Fudge what feels wrong or what you want more of, and it regenerates all three concepts with your feedback applied before you pick a favorite.
What happens after I get my pack?
You get a private link to your brand pack, emailed to you so you can come back anytime. When you’re ready to build the store itself, install Fudge. Your pack carries over into the Launch plan, so you never repeat these decisions.
Who owns the brand pack?
You do. The name, logo, palette, typography, and designs are yours to use however you like: with Fudge, with an agency, or on your own.
Free · about five minutes
See the brand behind your store idea.
Describe what you want to sell and walk away with a name, logo, palette, typography, and three homepage designs.
Start my brand pack