Build an International Women's Day page. Spotlight the female founders and makers we work with, and our year-round gender equity commitments.
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Build an International Women's Day page: warm rose-and-gold theme, spotlight on female founders / makers we work with, their stories, our year-round commitments to gender equity, and curated products by female-led brands.
- Real founder / maker spotlights (not stock imagery).
- Year-round equity commitments.
- Curated products by female-led brands.
- Schema markup with Person + Organization for SEO.
Sections this page should include
- Hero with the IWD message + year-round commitments framing
- Founder / maker spotlights with stories and bios
- Curated products by female-led brands
- Donation / advocacy partner callout
- Year-round equity commitments with measurable goals
- FAQ for IWD initiatives + how to support
What you're trying to do
IWD is a natural day to introduce the women behind your brand. A campaign that centers actual people (founders, makers, partners) rather than stock images builds the kind of brand depth that lasts beyond the day.
Things to watch out for
- Authenticity: use real people and real stories; stock photos undercut the page.
- Year-round: IWD-only campaigns read as tokenistic; year-round commitments are the proof.
- Donation: pair the page with a donation to a women-focused non-profit.
- International: Fudge respects IWD's UN origin and global observance.
How Fudge does it
Fudge duplicates your live theme into a draft, builds a custom page template with the sections and logic your prompt requires, and populates it with your real products, pricing, and brand styling. Everything starts in draft — you preview before publishing, tweak any section, and your live store stays untouched until you're ready.
Building an International Women’s Day page with substance
IWD pages do well when they center actual women — founders, makers, partners, customers — and articulate real, measurable commitments. They do badly when they center the brand’s marketing instead. The difference is everything: the substantive version converts and builds long-term credibility; the shallow version triggers backlash.
When this page is worth building
Build the IWD page if you have authentic stories to tell: female founders you work with, women-led brands you stock, real commitments to gender equity in your supply chain or team. Skip the page if you don’t — IWD performativity is one of the most-criticized marketing moves of the year.
What makes one great
- Real founder / maker spotlights — actual people, with bios, stories, photos. Not stock images.
- Year-round commitments articulated specifically: “Our pay gap between women and men is X%” or “Our supply chain is X% women-owned.” Vague commitments read as marketing.
- Curated products by female-led brands — actual products from actual brands you’ve researched. Easy to verify.
- Donation / advocacy partner named — with a specific organization and amount.
Common mistakes to avoid
The biggest mistake is the rainbow-washing equivalent: gender-equity branding with no substance behind it. Shoppers, especially the cohort IWD pages target, can spot performativity in seconds.
The second mistake is making the page about the brand instead of about real people. The brand voice should support those people, not center itself.
Pair this with Pride Month and Earth Day pages — together they signal a brand that participates substantively in cause moments across the year, not opportunistically.
Fudge builds this page with its page builder.