Pull my competitors' current Meta ads and summarize the angles and offers they're running.
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Find my top competitors' current Meta ads and build a landing page that beats their strongest offer.
- Every ad a brand runs on Meta is public — the Ad Library shows all of them.
- Fudge pulls a competitor's live ads and breaks down the angles, hooks, and offers.
- Long-running ads are the signal: brands keep paying for what converts.
- The research can flow straight into a landing page or campaign for your store.
What you're trying to do
Your competitors publish their marketing playbook every day — Meta's Ad Library makes every active ad public. Reading it tells you which offers they lead with, which hooks they've kept paying for, and where they send the click. That's market research they paid for and you can act on. The manual version means scrolling the library brand by brand and taking screenshots; Fudge does the pull and the read-through, then builds from it.
Things to watch out for
- Copying instead of reading — the value is the angle behind an ad, not its copy. Fudge uses competitor ads as reference, not as source material.
- Fresh ads vs. proven ads — a new ad proves nothing. Run time is the signal worth weighting.
- The landing page half — where an ad sends the click matters as much as the ad. Fudge follows through and reads those pages too.
- One snapshot — ad sets rotate. Re-run the pull when planning a new campaign, not once a year.
How Fudge does it
Fudge browses the Meta Ad Library like you would — searching brands, opening their active ads, following the destination links — and comes back with a structured read: who's running what, which angles repeat, which offers lead. Ask for the next step and it turns the strongest finding into a draft landing page or campaign for your store, built in your brand, reviewed before anything publishes.
When your competitors’ ads are the cheapest research you’ll ever run
Meta publishes every active ad on Facebook and Instagram in its Ad Library. That means your competitors’ current campaigns — the offers, the hooks, the creative formats, the landing pages behind them — are sitting in public, updated in real time. Most merchants never look.
When this is worth doing
Before planning any paid campaign, and before building a landing page for one. Knowing what the rest of your market leads with tells you where to differentiate and which table stakes you can’t skip. It’s also worth a pull when a competitor suddenly grows: their ads usually show what changed.
What makes great ad research
- Run time over recency — an ad that’s been live for months is an ad that pays. New creative proves nothing yet.
- Angles, not copy — the useful unit is the offer structure and hook, which you adapt, not the sentences, which you don’t.
- The landing page behind the ad — where the click goes is half the strategy.
- Across several brands — patterns that repeat across a market are the signal; one brand’s quirk is noise.
Common mistakes to avoid
The biggest mistake is imitation. An ad that works for a competitor’s brand voice and audience can fall flat in yours — take the angle, rebuild it as your own.
The second mistake is treating the pull as one-and-done. Ad sets rotate with seasons and inventory. Re-run the research when you plan, not on anniversary.
Pair this with a competitor teardown for the full-site view, or go straight to an advertorial landing page built from the strongest angle you found.