Key takeaways
- Shopify has no native bundle page feature - you build one yourself or use an app.
- A manually built bundle page showcases products together and links to individual add-to-cart flows.
- Bundle apps (Wide Bundles, Bundle Bear) handle the checkout logic for true multi-product bundles.
- Fudge can build a custom bundle selector UI on a page without an app.
Bundles increase average order value and simplify buying decisions. A customer choosing “Starter Kit” doesn’t have to think about which individual products to pick. Done well, a bundle page is one of the highest-converting pages on a store.
Why you can trust us
We’ve helped hundreds of Shopify brands build bundle strategies and pages. We also built Fudge — an AI storefront editor with a 5.0 rating on the Shopify App Store.
Does Shopify have native bundle functionality?
Shopify added native Bundles functionality in 2023 (available on all plans via the Shopify Bundles app from the Shopify App Store). This lets you create fixed bundles - a set of specific products sold together as a single variant at a defined price.
However, this is limited to fixed bundles. For customisable bundles (where the customer selects which products to include), mix-and-match bundles, or a designed bundle page layout, you still need an app or a custom solution.
Option 1 - The Shopify Bundles app (native, simple)
The official Shopify Bundles app creates a bundled product in your catalogue.
Step 1. Install the Shopify Bundles app from the App Store.
Step 2. Create a bundle product - give it a name, select the component products, set the bundle price.
Step 3. The bundle appears as a regular product in your store with its own product page.
Best for: Fixed bundles of 2-5 specific products (e.g., “Skincare Starter Kit = Cleanser + Toner + Moisturiser”).
Limitation: The product page uses your standard product template. For a designed bundle experience, you’ll want a custom page.
Option 2 - A manually built bundle page
Create a page that showcases your bundle products together, with clear pricing and a path to purchase.
Step 1. Create the page: Online Store > Pages > Add page.
Step 2. In the Theme Editor, build sections for the bundle:
- Hero/header with the bundle name and key value proposition
- Product list showing what’s included in the bundle (images, names, individual prices)
- Bundle price - clearly show what the bundle costs vs. buying items separately
- Add to cart - links to the bundle product (if using the Bundles app) or individual products
- Social proof - reviews or testimonials from bundle purchasers
- FAQ - “Can I mix and match?”, “Is this available in gift packaging?”
Option 3 - A bundle app with custom selector UI
Apps like Wide Bundles or Bundle Bear handle the checkout logic for flexible bundles. They let customers:
- Select N products from a category (“Pick any 3 from this range”)
- Build their own kit from a menu
- Add multiple products to cart together at a discounted price
These apps typically add a widget to your product or collection page. For the best integration with your store’s design, pair the app with a custom landing page built in Fudge.
Building a custom bundle page with Fudge
For a bundle experience that looks native to your store - not a generic app widget - describe it to Fudge.
Example prompts:
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“Build a ‘Build Your Box’ page where customers pick 3 products from a grid of 12. When 3 are selected, show a price summary and Add to Cart button. Use the brand’s colour scheme.”
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“Create a Starter Kit page showing three pre-set bundle options side by side - Starter, Complete, and Pro. Each option has a product list, a total price with savings shown, and an Add to Cart button.”
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“Add a ‘Frequently bought together’ bundle section to our hero product page showing two complementary products with a single ‘Add all 3 to cart’ button.”
Fudge generates this as native Liquid code in your theme. Review the draft, then publish.
What a high-converting bundle page includes
Clear value. Show the individual prices and the bundle price - the saving should be immediately obvious. “Worth £65, yours for £45.”
What’s in the box. Images and names of every included product. No ambiguity.
Who it’s for. One sentence on the ideal buyer: “Perfect for someone just starting a skincare routine.”
Social proof. If you have reviews for the bundle specifically (even a few), show them here.
Urgency if genuine. Limited quantity, special seasonal bundle, or gift-set-only availability.
Gift messaging option. Bundle pages convert strongly as gifts. Mention if gift wrapping is available.
