Improve your store,
one prompt at a time.

Anything a customer can see on your storefront: copy, layouts, sections, product and collection templates, headers/footers, announcement bars, navigation, PDP pages, collection pages, and more. If it lives in your Shopify theme, Fudge can help you change it.

You can use Fudge in multiple ways. You can ask it to generate full pages from scratch and tailor pages automatically (the Page Builder experience) or make targeted edits to your existing storefront interactively by chatting with the Store Editor. Both experiences use the same underlying AI technology.

No. You can request edits in plain English, but you can also use a point-and-click visual editor for quick changes. Use AI when you want direction and rewrites, and use the visual editor when you already know exactly what you want to adjust.

Yes. Fudge edits your existing theme code, so changes inherit your fonts, spacing, buttons, and styling rules. You're not pasting in an off-brand widget - you're improving the actual storefront your theme already defines.

Yes. You can preview changes and approve them before publishing. Fudge is designed around controlled edits - so you can iterate quickly without accidentally breaking your storefront.

In most cases, no. Because Fudge works directly with your theme, app blocks and storefront integrations typically continue to work as they do today. If an app requires a specific block/section placement, you can tell Fudge to preserve it or keep it untouched.

Yes. You can apply consistent updates across multiple templates or sections - for example, rewriting product page value props across a set of products, updating button labels site-wide, or standardizing trust blocks and FAQs across collections.

Yes. Since Fudge produces native theme changes (not iframes or external rendering), your storefront stays lightweight and Shopify-native. Fudge also aims for clean structure and sensible content hierarchy - though final performance still depends on your theme, images, and installed apps.

Yes. You can iterate safely - preview, adjust, and roll back if needed. The goal is to make experimentation low-risk so you can ship improvements without anxiety.

No. Fudge is built so non-technical teams can make real storefront improvements. And if you are technical, you'll appreciate that the output is real theme code and behaves like developer-made changes.