The relationship between speed and conversions
An overview of the well documented positive correlation between speed and conversion as reported by independent third parties and our own data.
The following data is a collection of research by independent third parties and our own data consisting of billions of speed metrics and thousands of conversions.
Speed Improvement to conversion calculator
This calculator is based on external independent research as well as our own data collection.
This calculator is updated as additional research is published and we collect more data.
Increased Revenue
7 - 13%
Better Conversion Rate
5 - 17%
More SEO Traffic
28 - 36%

Adjust Improvement

Use the slider below to see how different improvements would affect your revenue.

Estimated site speed range
after installing Fudge
Current Speed
Optimized Speed: 2.20s
2.80s / 56% faster
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