Phonefinder increased conversions by 9%

Phonefinder, a popular mobile comparison website with thousands of daily users, faced a critical challenge impacting their business. They realized that site speed was a significant factor in user drop-offs, affecting their customer experience and overall engagement. Recognizing the need for a solution, Phonefinder embarked on a journey to enhance their website performance to retain users and increase conversions.

Phonefinder started a 14-day trial to test Fudge's impact on their site. This trial period included an A/B test, a crucial feature that enabled Phonefinder to measure the tangible improvements Fudge could offer. The most significant impact came from Fudge's AI pre-fetching feature. This predicts the most likely next page to be visited and starts loading assets in the background ensuring an instant page load. Within 48 hours, they started seeing significant improvement across all their core web vitals.

With Fudge's implementation, Phonefinder witnessed over a 30% improvement in key performance metrics such as Largest Contentful Paint (LCP), Input Delay (INP), and First Input Delay (FID). This substantial enhancement in site speed directly translated into a 9% increase in revenue. Fudge's ongoing commitment to optimize Phonefinder's website continuously, regardless of any changes, has established a lasting partnership focused on maintaining high site performance and customer satisfaction.